page load time

Shop Direct and Tesco have fastest sites among Europe’s top retailers: report

Shop Direct and Tesco have the fastest websites among Europe’s top retailers, according to a new report from Radware and Level 3.

According to data included in the white paper, 57% of online shoppers will abandon a site if it hasn’t loaded after three seconds.

So Radware conducted a survey of the IR400 European ecommerce sites to see if they met this expectation.

Each site was tested using a range of browsers but the findings in the report are for Google Chrome, which is the most widely adopted browser in the EU.

Overall, the median web page load time was 7.04 seconds, which is double the time it would take for a majority of consumers to abandon their purchase.

As mentioned the research found that UK retailers Shop Direct and Tesco had the fastest load times at 1.69 seconds and 1.72 seconds respectively.

Another reason to avoid URL shorteners: they’re slow

It is said that necessity is the mother of all invention, and that’s certainly true of URL shortening services. The rise of the status update means that there’s no room for an extraneous character, and that has in turn led to the rise of URL shortening services that make sure the links shared in status updates don’t take up any more room than needed.

As these services have grown in popularity, it’s not uncommon to see shortened URLs used in places where there’s really no need for them, from blog comments to emails.