This reports highlights the priorities facing the CMO in 2020, in a business and marketing landscape where customer experience is the key challenge and prizes for the most successful brands are increases in revenue, profitability and market capitalisation that significantly surpasses the competition.
The travel and hospitality industries are reeling as coronavirus (COVID-19) spreads around the world. By some estimates, the coronavirus that is on the brink of reaching pandemic status could result in tens of billions of dollars in losses for airlines, hotels and other tourism-related businesses.
Richard Reeves is the Managing Director of the Association for Online Publishing (AOP).
A look at the most important transformation stories arising from sectors from retail and FMCG to banking and hospitality.
Think about the last time you searched for a product online. If you’re like 93% of digital shoppers, the experience started in a search bar with a few keywords that felt relevant to what you were looking for.
David Gelb is the co-founder and Managing Director of London-based digital agency JBi Digital.
Based on our flagship annual trends report for 2020 and other research, Econsultancy’s Digital Trends Webinar for February 2020 looks at key trends and themes emerging for the year ahead, and the next decade.
This best practice guide looks at the feedback economy, why it is important, and the challenges and opportunities it presents brands. It explains how marketers can capitalise on ratings and reviews, including how to unearth insights from customer feedback, diffuse any emerging crises and measure its effectiveness as a channel.
Caroline Hugonenc is Global VP Research & Insights at Teads. She began her career in TV and digital audience measurement for Mediamétrie in the French market, before moving to Nielsen Ireland, again working on TV, and then returning to France in 1998, where she worked at Carat and now Teads. We asked Hugonenc about what […]
For February’s social media roundup, we’ve got campaigns from Burger King, Yorkshire Tea, and Tesco as well as your usual dose of platform news. Don’t forget to browse our social media reports and articles, or why not take some training and attend our Fast Track Paid Social course. Tesco releases its #SkinTonePlasters UK retail giant […]
The marketing world is no stranger to making predictions – some conservative, others more ambitious – about what our industry, and the behaviour of consumers, will look like in the future.
We have one for the GenZennials today, an interview with the co-founder of The Influencer Marketing Factory, an agency that has done lots of work recently with TikTok. Let’s find out more about how Alessandro Bogliari works, and what his average day looks like. Please describe your job: What do you do? I am the […]