Supermarket brand Sainsbury’s has just unveiled a new type of concept store in Mansion House, London with an emphasis on sustainability, customer centricity and hyperlocal purchasing habits.
The QR code, that infamous fad of the early 2010s, will probably never have a marketing renaissance.
Mark Douthwaite is an AI engineer at Peak, a start-up which works within retail and ecommerce, adapting AI to solve supply chain issues with the likes of ASOS, Footasylum, Fred Perry and Morrisons. So, let’s hear what Douthwaite does every day, and see if he can cut through the hype and explain the true power […]
Personalisation has been a top priority for marketers for some time now.
The content of this briefing is taken from Econsultancy’s Customer Journey Mapping Best Practice Guide. This abridged version will cover: Pre-workshop Agree who attends Find a place Agree who moderates Create an agenda Include personas and hypotheses Mapping software. During workshop Successful facilitation Being the customer Teamwork Capturing conversation, Post-workshop Introduction Customer journey workshops help […]
What does it take to go from freelance copywriting to growing a content marketing agency? We caught up with Kathryn Strachan who did exactly that to found Copy House in Edinburgh. As usual, we asked about what she needs to succeed, from tech tools to strategy, and what her average day looks like. Please describe […]
A guide to the latest trends, developments, and statistics in ecommerce, providing a snapshot of what is happening right now in ecommerce and what you need to be aware of.
As travel research and booking moves online, and more and more consumers find content online, native advertising is a logical choice for travel brands. In this article, we’ll look at why native advertising is so powerful in travel, and we’ll share eight tips that will help your native travel campaigns fly. Why native? – Considering […]
We’re moving on into February with another great round-up of digital marketing statistics for your Friday afternoon.
We have something of a standout candidate in today’s ‘Day in the Life’.
According to a recent PYMNTS study, 86% of US consumers are interested in new commerce experiences that can save them money and offer flexibility or convenience.
The ongoing outbreak of novel coronavirus (2019-nCoV) has created a global emergency and some of the companies whose products can potentially help individuals stop the spread of the disease are using rapid-response marketing to reach consumers who are concerned about their safety.