Why Chanel is the most influential luxury brand on social
The accessible and ‘always on’ nature of social media seems slightly at odds with the world of luxury fashion and beauty.
Digital Transformation Monthly – February 2020
A look at the most important transformation stories arising from sectors from food and drink and travel to retail and beauty.
A day in the life of… Lucy Heskins, Marketing Director at Careercake
Lucy Heskins is Marketing Director at video careers platform Careercake. We caught up with Heskins who variously told us about her resilience, love of content, Hotjar and Brewdog, and advised newbies in the industry to be authentic. Quite! Here’s what Heskins had to say… Please describe your job: What do you do? I’m the Marketing […]
The best social media stories and campaigns from January 2020
This is our first social roundup of 2020 and we’re kicking off the year with some of the biggest platform news and campaigns, including Facebook for Super Bowl LIV, NBC for the Olympics, and First Direct. Enjoy! And don’t forget to browse our social media reports and articles, or why not take some training and […]
The consultancy vs. agency debate: it’s all about effectiveness
Over the past decade, management consultancies have increasingly intruded onto agencies’ traditional turf, competing for media budgets and marketing operations engagements. No news there.
Customer Journey Mapping Webinar 2020
This webinar contains practical advice for senior and mid-level marketers on how to use Customer Journey Mapping to articulate the relationship their business has with its customers in an increasingly complex multi-channel and multi-platform world.
A day in the life of… Nick Mason, CEO and founder of Turtl
Turtl is content creation software that lets marketers easily create interactive content such as reports and handbooks. We caught up with Nick Mason, founder and CEO, to find out what skills he needs in his role and if he has any advice for new marketers. Please describe your job: What do you do? I am […]
A day in the life of… Aidan Danaher, Account Director at Fifty Five and Five
Aidan Danaher works at Fifty Five and Five, an agency he says has “the most comprehensive selection of teas in our pantry that you could wish for.” Aside from making such bold claims, we found out what Danaher does every day and asked him for a few words of advice. Please describe your job: What […]
Digital Shift Q1 2020 Chapter 6 – Superforecasting
Econsultancy’s quarterly Digital Shift report is intended as a guide to support strategic thinking. It is about delivering actionable insight on trends that will be significant in the short- to mid-term, and can be used to generate new ideas, improve business performance and stay ahead of the competition.
Digital Shift Q1 2020 Chapter 5 – Learning from Jeff
Econsultancy’s quarterly Digital Shift report is intended as a guide to support strategic thinking. It is about delivering actionable insight on trends that will be significant in the short- to mid-term, and can be used to generate new ideas, improve business performance and stay ahead of the competition.
Digital Shift Q1 2020 Chapter 4 – The rise of ‘super apps’
Econsultancy’s quarterly Digital Shift report is intended as a guide to support strategic thinking. It is about delivering actionable insight on trends that will be significant in the short- to mid-term, and can be used to generate new ideas, improve business performance and stay ahead of the competition.
Digital Shift Q1 2020 Chapter 2 – Learning from startups
Econsultancy’s quarterly Digital Shift report is intended as a guide to support strategic thinking. It is about delivering actionable insight on trends that will be significant in the short- to mid-term, and can be used to generate new ideas, improve business performance and stay ahead of the competition.