Messaging app growth is outpacing social network growth. This chapter outlines how businesses can use messaging platforms, such as WhatsApp and Guild, to reach new audiences. Consumer communication is dominated by messaging apps such as WhatsApp, Facebook Messenger and WeChat. App usage statistics from October 2020 show that Facebook Inc.-owned WhatsApp has 2 billion users […]
Brands have the opportunity to meaningfully connect with audiences on social platforms beyond Facebook, Instagram and TikTok. This chapter outlines the different ways brands can work with the streaming platform Twitch to meet their audiences. Twitch.tv, referred to as Twitch, is the world’s largest online streaming platform, attracting more than 15 million daily active users […]
As the world’s second-largest search engine, YouTube is more than just a video platform. This chapter outlines how brands can create a content strategy for YouTube to engage with viewers. It covers the types of ads that are available on the platform and how to grow the brand channel’s viewership. YouTube was founded in 2005 […]
TikTok is the fastest growing social platform, offering brands the opportunity to connect with audiences through short videos. This chapter outlines how businesses can determine what kind of TikTok presence is right for their brand, as well as how to attract followers. After the failure of promising social startups such as Peach, Ello and Mastodon, […]
With its strong emphasis on the visual, Pinterest can form a key part of consumer and lifestyle brands’ social media presence. This chapter outlines how Pinterest’s features can connect discovery with conversion, letting businesses set up shop on the platform, as well as how to attract followers and maintain a presence. Despite being billed as […]
Snapchat has proven to be a real innovator in the social space, with its ephemeral posts reimagined on many other platforms. With a disctinctly different atmosphere compared with Facebook and Instagram, the platform has been particularly popular among Generation Z and millennials. This chapter explores how establishing a presence on Snapchat offers brands a way […]
More than a recruitment and networking tool, LinkedIn offers brands the opportunity to connect with their audiences and demonstrate thought leadership. This chapter outlines the different features LinkedIn offers brands looking to establish a presence on the platform, and provides guidance on how to nurture a community. LinkedIn: What type of presence is right for […]
As well as being the platform where new ideas and movements emerge, X (formerly Twitter) offers brands a space to connect meaningfully with their audiences. This chapter outlines the different features brands can use to develop their presence on X, how to attract followers and how to manage a community on the platform. X: What […]
After developing an understanding of how brands can use Instagram’s many different features to establish a presence on the platform, it is time to put a strategy into action. This chapter outlines how to build a successful brand on Instagram as well as how to attract followers. How to attract followers on Instagram There are […]
A presence on Instagram has become essential for many businesses, letting consumer brands in particular express themselves in distinctly visual ways. This chapter outlines the different Instagram features brands can use to establish an engaging presence on the platform. Instagram: What type of presence is right for your brand? Instagram has experienced impressive global growth […]
Steps to help create an environment of psychological safety and allow organisations to benefit from having great minds that do not think alike.
After reviewing the options available for brands looking to create a following on Facebook, it is time to start establishing a presence on the platform. This chapter outlines how to set up a company page on Facebook, attract followers and manage a community on the social network. Facebook Watch Facebook Watch, an original content video-streaming […]