A best practice guide exploring the benefits and challenges of segmentation and personas, explaining why and how to use market segmentation, communication segmentation, customer segmentation and personas.
Max De Lucia is the co-founder and client director at specialist sonic branding agency DLMDD.
In January 2018, Open Banking went into effect in the UK. Under the regulation, regulated banks are required to let customers share their financial data with third-party providers through APIs.
Niki Hall is the CMO at Selligent Marketing Cloud, a B2C marketing automation platform.
The latest trends, developments and statistics in social media, distilled by Econsultancy into a guide to what’s happening now and what you should be keeping an eye on.
Simon Hathaway is managing director EMEA at Outform – an agency leading transformation in retail. As usual, we went to find out what makes him tick and what his average day looks like. Please describe your job… I’m the MD of the Outform business in EMEA. I am accountable for the P&L, growth and profitability, […]
After the failure of promising startups such as Peach, Ello and Mastadon, many wondered if we would ever see the rise of another social media giant again. But TikTok looks like it has gathered a mass audience and is here to stay.
Conversational user interfaces (CUI) give us the potential to communicate with machines simply and naturally, says Danny Bluestone, CEO of UX-driven digital transformation agency Cyber-Duck. These new kinds of interfaces should be easy for humans to adopt – and because of their ease, can make digital experiences more open, inclusive and accessible than ever before. There […]
There is currently a thirst in the industry for a solution to bridge the gap between television advertising and online advertising.
Today’s beauty industry is decidedly different from 10 years ago.
In the two years since Apple introduced Intelligent Tracking Prevention (ITP) for its Safari web browser, prices for ads targeting Safari users have plummeted by 60% according to data from ad tech firm Rubicon Project.
Jane Asscher works at 23red, a creative agency specialising in behaviour change. We caught up with her to find out what motivates her and what skills she needs in the role. Please describe your job: What do you do? I am Founding Partner and CEO at behavioural change agency, 23red. It’s a busy and exciting […]