In 2019, the general state of play of social media for FMCG brands has transformed from its product-focused beginnings to a more content-driven approach. As social media has evolved and matured, consumers’ thirst and expectation for original, authentic content have increased exponentially… and the world’s biggest brands are not excused. Coca-Cola is one such brand that has […]
Historically, brand safety has been a significant concern for advertisers and for good reason. The vast majority of brands don’t want their ads displayed alongside content that is objectionable – or even worse.
Michele Marzan is Chief Strategy Officer of MainAd – a global display and retargeting company – with offices in Bloomsbury, London and Headquartered in Pescara, Italy. We caught up with Michele to find out what an average day looks like and if he has any advice for marketers just starting out. Please describe your job: […]
Nearly a decade ago, Domino’s Pizza was known as the poor man’s Pizza Hut. Not a patch on Papa John’s, and unable to satisfy the growing consumer desire for a ‘posher’ slice found in the likes of Pizza Express. Today, Domino’s is the largest pizza chain in the world, having surpassed Pizza Hut in global […]
A webinar offering practical advice to senior and mid-level marketers on how to best manage change processes and to understand the critical role that marketing can play in digital transformation.
We’re lucky enough to be catching up with Dani Bassil this week, CEO of Digitas UK, one of the most respected marketing and technology agencies around. We asked her the usual questions about what she does, how she got there, and what advice she might have for marketers starting out. Please describe your job: What […]
Last week, Twitter announced that it has rolled out globally a feature that allows users to hide replies to their tweets. Previously, this feature was available to select users as part of a beta test.
Settle in for this week’s stats roundup, which includes news about social commerce, grocery retailers, Christmas ads, and lots more.
Laurence Parkes is the newly-promoted CEO of Rufus Leonard, an independently-owned brand experience agency.
ByteDance, the company behind the wildly popular short video app TikTok, is a rapidly rising star in the Chinese tech scene.
The first rule of Black Friday marketing is: You do not talk about Black Friday.
Natalie Theo is Style Director at Dressipi, the world’s only “fashion prediction platform”. It works with brands like John Lewis, River Island and Arcadia to help them predict what customers will buy and not return.