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How are fake online reviews impacting the beauty industry?

According to research by Global Web Index, 45% of beauty consumers look to reviews for online research purposes before buying a product.

Article Innovation and Trends

Why are there still so few voice case studies out there?

The benefits for brands of being present on voice devices are assumed to be self-evident, helping them future-proof for what we are repeatedly told is a huge, up-and-coming channel. But if this is the case, then why aren’t more brands talking about the results from their voice applications?

Article Content management

A day in the life of… Michael Wells, Founder & MD of DAM software company Third Light

Michael Wells is Founder and Managing Director of Third Light, which provides digital asset management (DAM) software and services.

Briefing User experience and usability

User testing – a beginner’s guide for marketers

This short briefing gives an overview of user testing to help marketers understand the discipline.

Article Ecommerce

Four examples of Christmas shopper personas

Black Friday is written about a lot, but it’s the Christmas period that’s most important for retailers.

Article People and skills

A day in the life of… Dominic Gallello, CMO at dating app Badoo

Dominic Gallello is CMO at dating app Badoo. We caught up with him earlier this year when he was speaking at the Technology for Marketing expo at London Olympia. Here’s what he had to say… Please describe your job: What do you do? Chief Marketing Officer at Badoo, the place to date honestly, helping to […]

Article Direct to consumer (D2C)

Nike dumps Amazon to focus on D2C efforts, more “distinctive” partnerships

In 2017, after years of resistance, Nike announced that it would sell shoes and athletic apparel directly on Amazon.

Briefing Social

Getting started with Snapchat: a beginner’s guide for marketers

After a decline in users in 2018 and an unpopular redesign that affected ad views, Snapchat has seen growth in 2019.

Article People and skills

A day in the life of… Nadine Young, MD at Starcom

Nadine Young of Starcom offers us advice on management, empathy, data and, most importantly, timesheets. Let’s spend a day in Young’s life… Please describe your job: What do you do? My title is Managing Director of Starcom, the human experience company, one of the largest media agencies in the industry. In its simplest form, media […]

Article People and skills

A day in the life of… Aaron Goldman, CMO at martech company 4C Insights

Aaron Goldman is CMO at 4C Insights, a martech company described on its website as “building the leading self-service platform for brands to execute video-centric marketing and optimize business outcomes.” We caught up with Aaron to find out what his day looks like, from freestyle rapping to running like an antelope. Please describe your job: […]