Matt Phillips is founder & MD of PPR, a virtual PR agency specialist in growing challenger brands in the media technology & marketing services sectors. We asked him lots of questions about what a day in PR looks like. He had plenty to say… Please describe your job: What do you do? Matt Phillips: We’re […]
Jigsaw is a tech incubator, formerly called Google Ideas, and a subsidiary of Alphabet Inc.
A report exploring how to integrate planning for the long-term future into an effective strategy in order to protect against disruption and ensure organisations are prepared for the next big change in business, technology or society at large.
Paid search is typically seen as one of the most flexible digital channels, allowing you to quickly and efficiently set up campaigns that drive performance in a tight window. In my years working in paid search this has usually been the case. However, there are certain, highly regulated industries that flip these perceptions on their […]
We are living in a new age of data privacy regulation. When the General Data Protection Regulation (GDPR) came into force May 2018, it set a new standard for data protection regulation.
Latane Conant is CMO of ABM platform 6sense. We caught up with her to find out more about the way she works, and how 6sense is working to change B2B marketing. Read on for Latane’s thoughts on skills, tools and metrics, as well as advice for anyone running a marketing team. Please describe your job: […]
With the fintech revolution disrupting even the largest financial institutions, one might expect that small, community banks would have no chance of keeping up. But as it turns out, these institutions are playing a key role in the fintech revolution.
We’re pretty big on measurement on this blog, and we use analytics to identify key topics, improve our content, and prove our effectiveness. To this end, we’re big users of Google Analytics. We use a bunch of custom reports, segments and dashboards for measurement but also the trusty Google URL builder (take our Advanced Data […]
Upgrade Pack works with global airline and hotel partners to match their available upgrades with users who want to purchase an upgrade.
Settle in for this week’s stats roundup, which includes news about marketing and SEO budgets, online reviews, and consumer engagement.
A webinar discussing the latest best practice insight and advice that will help marketers refine their existing ecommerce strategies and create ecommerce propositions from scratch.
Econsultancy’s 2019 Top 100 Digital Agencies report, sponsored by MiQ, has revealed Accenture Interactive in top spot for the third consecutive year.