Jenny Quigley-Jones is CEO and Founder of Digital Voices, an agency that specialises in YouTube content campaigns. As an alumnus of Google and someone scaling a startup, Jenny is perfectly placed to give our readers some practical advice on video and leadership. Here’s a day in her life… Please describe your job: What do you […]
We’re kicking off September with a great roundup of stats.
Over the past three years there have been few marketing disciplines that have captured the imagination, for better or worse, quite like influencer marketing.
According to BIA/Kelsey, location data will be used in upwards of $38bn of mobile ad spend in the US this year, but unfortunately for marketers paying to reach consumers in specific locations, the evidence suggests that much of the location data being used in location-based ad targeting is not only inaccurate but totally fraudulent.
It’s social media stories and campaigns time.
We’ve got a trio of acronyms in today’s ‘day in the life’ as we chat to the CMO & COO of Contentstack, a CMS (content management system). Matthew Baier was trained as an astrophysicist and has worked at some of the biggest software companies in Silicon Valley. Let’s hear more about what his average day […]
According to a study conducted by the University of Technology Sydney (UTS) Business School and published in the Journal of International Business Studies, customer satisfaction is now the most important marketing metric today, influencing over half (53%) of all marketing mix decisions.
This week’s round-up has stats aplenty on ecommerce, customer experience, location data and smart speakers.
From advising marketers to spend time with Sales, to setting his own goals for stress management, Patrick J. Moorhead offers a sagacious insight into life as CMO at Pricefx. If you want to take part in this feature, get in touch. Please describe your job: What do you do? Patrick J. Moorhead: I oversee global […]
Ian Lowe is VP of Marketing at Crownpeak. If you don’t know what a Digital Experience Platform (DXP) is, then read our handy explainer. We caught up with Ian to ask the usual questions and get an insight into his working life. Please describe your job: What do you do? Ian Lowe: I’m the VP […]
Ready or not, the cookie crackdown is in full effect. The cumulative effect of Intelligent Tracking Prevention (ITP) on Safari, Enhanced Tracking Protection (ETP) on Firefox, and more granular third-party cookie blocking on Chrome are making measuring digital marketing activities increasingly difficult.
A quick guide highlighting three key themes – personalising the customer experience, mapping the customer journey and planning for the age of assistance – to help marketers deliver better mobile experiences for their customers and improve the performance of their mobile marketing activity.