Lisa-Marie Ashbury is the Digital Delivery Manager at security firm, ADT. We caught up with Lisa-Marie to find out what life is like working in her role. Hi Lisa-Marie. Please describe your job: What do you do? As a Digital Delivery Manager, my job is an all-encompassing digital role across ADT Fire & Security. Predominantly, […]
Over the past several years, a clear digital revolution has been taking place in the financial services industry.
Back in 2015 Dan wrote a fairly controversial article on Econsultancy entitled “You can’t do PPC if you can’t code”.
A look at the most important transformation stories arising from sectors from financial services and retail to FMCG and food and drink.
We’re hitting the agency world again today, meeting the founder and CEO of a content marketing agency. Dan Andrews tells us about life at the tree. (Remember, if you want to take part in this feature, get in touch.) Please describe your job: what do you do? Dan Andrews: I’m the founder and CEO of […]
July’s social media news has very much been business as usual – political intrigue, fines, platform updates and brand campaigns.
Welcome to a new month and another roundup of weekly stats.
As Björn Karlström, Product Manager at Bannerflow, points out in this interview, display advertising hasn’t always been know for its creativity. Yet why shouldn’t creative efforts match targeting know-how? Who better to hear from about how adtech can help than a product manager at a creative management platform. Here’s Karlström to tell us more about […]
This webinar explores some of the key findings from Econsultancy’s all new How Marketers Learn research, which looks at how organisations and marketers individually can excel on the human side of digital transformation.
This report highlights the value of facilitating a learning culture in marketing teams and offers guidance on developing an organisational learning strategy.
In the last few months, I’ve noticed a trend emerging at the analytics meetups and events I attend. People are talking more and more about digital dashboards. I’ve even heard people advocate throwing out monthly reports, as they hail the arrival of democratised data in the form of swish new dashboards.
AppsFlyer is a mobile app measurement and attribution analytics platform that helps app-developers, brands and ad-agencies measure and optimize their users’ acquisition funnels. David Llewellyn is the company’s Marketing Director EMEA – we caught up with him to ask about his typical day. Hi David. Please describe your job: What do you do? David Llewellyn: […]