An email strategy should cover all aspects of the email programme, including when, where, what and whom to email. Today, however, marketers have an increasingly complex number of points to consider. This chapter covers several developments that marketing teams, even those with long-term, well-defined email strategies, should review to determine whether they are included in […]
Marketing automation offers exciting possibilities for businesses that want to expand the scale and reach of their marketing activities while driving efficiency. This chapter looks at the potential of this technology for email marketing. Email marketing and automation: An overview Event-triggered emails are among the most powerful types of email messages as they are contextual, […]
It’s been a big news week for the social platform, as the US House of Representatives passed a bill that could lead to TikTok being divested or banned in the United States, leaving investors and users uncertain as to the app’s future. At the same time, the Financial Times reported that TikTok reached record revenues […]
The Fast Track to Digital Marketing course includes on-demand, live, social, and interactive learning elements, culminating in a simulation-based final exercise.
Nataly Kelly is Chief Marketing Officer at consumer insights platform Zappi, which helps B2C brands with their advertising research and innovation. We caught up with Kelly to ask about the changing nature of market research; any brand doing ad testing ad hoc “will miss out on the latest opportunities to leverage AI for consumer insights,” […]
Even if you haven’t heard of Pinduoduo, a budget online marketplace that currently ranks among China’s top ecommerce platforms, you’ve probably heard of its overseas equivalent, Temu. Since its launch in the United States in September 2022, Temu has expanded aggressively into dozens of other markets, and made waves with its omnipresent marketing and advertising, […]
A guide to the latest trends, developments and statistics in ecommerce, providing a snapshot of what is happening right now. This quarter’s edition includes the peak season results, AI updates, cross-border retail and the latest strategies for combating the cost of returns.
It is clear from the interviews conducted for this research that there is a real opportunity for marketing teams and organisations to drive greater efficiency, responsiveness and customer value from implementing agile ways of working. However, it is also clear that organisations need to take account of their own contexts when defining how to transition […]
A look at some ecommerce use cases for LLMs, such as AI-powered search and chatbots, and what constitutes best practice for UX.
Few events generated as much concern in email marketer circles as the advent of Apple’s Mail Privacy Protection (MPP) feature in 2021. This and other privacy features came into effect with Apple’s iOS15 update, impacting parts of email marketing measurement and personalisation. Overview of privacy features in iOS 15 MPP was one of several privacy-focused […]
A brand can take multiple approaches to segmentation and personalisation. It also has many options for using technology to enhance these approaches. A first key step is to ensure that the data the technology is fed is consistent and of good quality. Unifying customer data Organisations may have sign-ups coming from various places. These include […]
The decline in access to third-party cookie across the major web browsers has caused digital marketers to refocus their attention on the zero- and first-party data they have already gathered on their customers. Subscriber preferences: An overview Subscriber preferences have traditionally been broken down into explicit or expressed preferences and attitudes and implied or inferred […]