Sprinklr calls itself the world’s #1 social suite, helping brands with social listening across 350 million sources of public data. The platform has a range of functionality, allowing management of social engagement, advertising, advocacy and customer care. Luca Lazzaron is Chief Revenue Officer and perfectly placed to give us some insight into life at an […]
Econsultancy writer Nikki Gilliland is on holiday, so you’re at my mercy today. Let’s take a look at what caught my eye this week.
We’ve interviewed a lot of people from all sorts of different businesses for Econsultancy’s ‘Day in the Life’ column, but Namogoo’s description of its ‘customer journey hijacking prevention platform’ may have caught my eye more than any other. Chemi Katz is CEO of Namogoo, a company that prevents against unauthorized ads injected on consumer browser […]
Laura Castrillo is Head of Analytics at True Fit, an intelligent personalisation platform for apparel and footwear.
If you move in digital circles, have spent time in or have done business with China in the past five years, chances are high that you’ve heard of WeChat.
This webinar looks at some of the key insights from Econsultancy’s Consumer Neuroscience and Digital Marketing Best Practice Guide. It looks at what consumer neuroscience is, how it can benefit marketers, and how it can be applied to digital marketing strategies and implementation.
Anyone who has ever set up a campaign to advertise on Google will know how easy it is to spend budget. Akin to those slot machines you visit once a year at the seaside, if you’re not careful it can fast become the digital version of flinging coins down a chute and hoping you win a few back.
It’s been now more than one year since GDPR came into force across Europe.
Though we may be a few months out from the Festival of Marketing 2019 (October 10-11 in London, get your tickets here), the Econsultancy blog is bringing its readers a preview of some of the excellent speakers.
This week we pay a visit to Zehner, the LA-headquartered creative digital agency, and speak to Matthew Zehner, eponymous Founder and CEO. From the benefits of hiring smart people to starting the day early and having a decisive attitude, Zehner tells us what a typical day looks like in his role. And remember, if you’d […]
With brands such as Nestle, Betway and Pepsico recently taking advertising matters into their own hands and making the move to in-house, the current trend is unlikely to wane.
Let’s dive into this week’s stats.