A day in the life of… Chief Technology Officer at an experiential advertising agency
Jaie Genadt is the UK Chief Technology Officer at experiential ad agency Momentum Worldwide.
Digital Transformation Monthly – June 2019
A look at the most important transformation stories arising from sectors from retail and transport to food and drink and fintech.
The best social media stories & campaigns from May 2019
Welcome to our monthly roundup of the best social media stories and platform updates.
What type of market research study should you be undertaking?
According to Econsultancy research, 60% of brand marketers believe that proving marketing effectiveness is more important now than it was two years ago.
A day in the life of… VP Marketing EMEA at Bazaarvoice
Today’s ‘day in the life’ interview comes from the world of ecommerce and Bazaarvoice, the ratings, reviews and user-generated content platform.
The best digital marketing stats we’ve seen this week
Time to settle in for your weekly stats.
A day in the life of… Chris Field, retail analyst
Chris Field is an independent retail analyst and industry speaker who has chaired many industry conferences including BRC 20:20, Future Stores, and Mobile Shopping. He is CEO of Fieldworks, which helps tech companies sell to retail, and is managing editor of Retail Connections, a network of over 12,000 retailers. We caught up with Chris to […]
The growing conflict between privacy and attribution threatens marketers
Companies now spend over $100bn on digital advertising in the US alone and not surprisingly, they want to know whether or not that money is being spent well. Unfortunately, despite the fact that digital channels are theoretically the most trackable, attribution remains a significant challenge for many marketers.
VP Consumer Experience at Coty’s Beamly on the role of tech in retail
Tariq Khan is Vice President of Consumer Experience at Beamly, Coty’s in-house digital product and marketing technology accelerator.
What does the new Adobe & Amazon partnership mean for ecommerce? We ask the experts
Earlier this month, Adobe announced a new partnership with Amazon – Magento Commerce branded stores for Amazon sellers.
A day in the life of… CMO at Persado
Van Diamandakis is CMO at Persado, a martech company that, in their own words, ‘is reinventing marketing creative by applying mathematical certainty to words’. If you’re an Econsultancy subscriber, you can get an overview of AI copywriting in our handy briefing, but first things first, let’s catch up with Van to find out what his […]
Amex’s acquisition of Resy a different approach to digital innovation for financial firms
When it comes to how fintech and established financial institutions differ, much of the discussion centers around how firms are being challenged to improve their customer experiences and develop new financial offerings that appeal to changing consumer preferences.