A day in the life of… Creative Director at Brave
Caroline Paris is a Creative Director with 10 years of agency experience and whose most recent claim to fame saw her named as one of the industry’s top 30 female leaders by Campaign magazine.
Are smart speakers making audio advertising more enticing?
According to Canalys, global smart speaker usage is forecast to grow 82.4% in 2019, rising from 114 million units in 2018 to 207.9 million this year. In the UK, specifically, the number of smart speaker users is predicted to grow 31.6% to 12.6 million also in 2019.
The best digital marketing stats we’ve seen this week
Before you head off to enjoy the weekend, don’t forget to check out this week’s bumper stats roundup.
A day in the life of… Head of Marketing at HeadBox
We’re in the land of startups this week, spending a day in the life of Ann-Marie Rossiter, Head of Marketing at events marketplace HeadBox. As usual, we’ll be finding out what it takes to succeed in this role, from skills and tools to the daily routine. If you’d like to appear in this feature, get […]
How Santander transformed its visual identity for the 21st century
In the past, banks have arguably been perceived as somewhat slow to adapt their branding and services to remain relevant in the digital age.
Voice Search: Where is it going in 2019? Webinar Resources
A webinar looking at the global landscape of voice search and the technology that is driving it, as well as different scenarios for how it could evolve, and how marketers can take advantage of them.
Consumer Neuroscience and Digital Marketing
This report explains how consumer neuroscience and consumer psychology can benefit digital marketers for strategy and implementation. It examines consumer neuroscience as a market research discipline, and explores cognitive concepts that can be directly applied by digital marketers.
Are branded hotels a marketing trend?
Forget Hilton or Marriott, there’s another hotel that’s being touted as the place to stay this summer, and it’s not from a brand you would expect.
A day in the life of… co-founder of a tech CGI company
Tim Phillips is the co-founder of Artificial Artists, a new creative technology company providing CG content at scale for brands and agencies.
Amazon and Kohl’s: How unlikely retail partnerships could change the game
Amazon returns will soon be accepted at all 1,150 of Kohl’s department stores across the US.
A day in the life of… Head of Data & Analytics at The Specialist Works
We’re always pleased to feature data specialists on the Econsultancy blog.
Robo-advisor failures show fintech isn’t a panacea
The success of fintech upstarts has created an imperative for established financial institutions: embrace technology and customer experience innovation or risk losing business.