A day in the life of… Consumer Marketing Director at BT/ BT Sport
We’ve got an excellent clientside interviewee for you this week. Dan Ramsay is Consumer Marketing Director at BT/ BT Sport.
We’ve got an excellent clientside interviewee for you this week. Dan Ramsay is Consumer Marketing Director at BT/ BT Sport.
The cost of customer acquisition for retailers has been steadily rising for some time. This, alongside increased competition, has made it expensive to attract new consumers. The spiralling costs have been caused by diversification of channels – once seen as an unrivalled opportunity to reach a wider audience, in reality it has caused marketing dollars to be thinly spread – and the cost of advertising across platforms from Google to affiliates is increasing, often prohibitively so.
Amongst the Econsultancy blog team, we certainly have our favourite companies as far as digital ambition and execution are concerned.
Advertisers are once again pausing their YouTube ad buys following a report that pre-roll ads have been appearing on videos of children that have become popular with pedophiles.
This week, our interviewee comes from the world of magazines, specifically Hearst Magazines, publisher of 25 US titles and nearly 300 international editions, including Cosmopolitan and Harper’s Bazaar.
When creating a chatbot or AI assistant for your brand, how informal should you go?
This ‘Day in the Life’ interview comes from close to home, as we catch up with Richard Robinson, Managing Director at Econsultancy.
A look at the most significant digital-related trends that are driving marketing and customer experience strategies in the short to medium term, with a focus on understanding what companies are prioritising and what they regard as the greatest challenges.
This week’s day in the life comes straight from the innovative world of voice UIs, augmented reality and chatbots.
Welcome to your weekly dose of stats.
We can do wonderful things with marketing technology these days.
Tom Berry is CEO of Chameleon – the Best PR Agency to Work for in the UK and EMEA Technology Consultancy of the Year 2018.