How agencies can revitalise the lost art of media planning
I’ve recently changed roles.
I’ve recently changed roles.
Over the past few years there has been a monumental shift in consumer behaviour towards luxury goods.
Greg Wester is CMO at Mobile Posse and a 20+ year veteran of interactive marketing and advertising.
Econsultancy’s quarterly Digital Shift report is intended as a guide to support strategic thinking. It is about delivering actionable insight on trends that will be significant in the short- to mid-term, and can be used to generate new ideas, improve business performance and stay ahead of the competition.
Claire Vo is SVP Product Management at Optimizely. We caught up with Vo to ask her about culture, tools, KPIs and the daily routine.
Instagram has a huge influence on the purchasing decisions of its users. According to reports, 75% of people say that they have bought clothes or beauty products based on something they’ve seen on Instagram.
Neema Shah Khan is head of marketing at Freeview.
There has been no shortage of studies conducted, and statistics produced, about the usage and growth of voice search.
Econsultancy’s inaugural Digital Outlook report highlights emerging technology and processes across disciplines such as search marketing, data and analytics, and ecommerce.
The retail industry continues to undergo significant changes, creating challenges for established retailers looking to adapt and fend off competition from upstarts and digitally-savvy peers alike.
It’s time to regale you with the best digital marketing stats we’ve seen this week.
With limited fanfare, Amazon has built a multi-billion dollar advertising business that some observers believe could not grow at the expense of digital advertising’s so-called duopolists, Google and Facebook, but one day even threaten their dominance.