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The duopoly, GDPR and in-housing: What we’ve learned from 2018
What have we learned in marketing and media from 2018?
How digital technology is impacting the charity sector
According to a recent study by Tech Trust, 59% of UK charities still do not have a digital strategy in place, with the majority lacking investment in the tools and training needed to implement it.
A day in the life of… the CEO and co-founder of Zapnito
Charles Thiede is the CEO and co-founder of Zapnito, a SaaS platform for creating communities that showcase expertise and promote thought leadership.
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Getting started with programmatic buying in 2019
Programmatic buying, or using algorithms to purchase digital ad space, has been a part of marketing for at least a decade – or even longer by some definitions.
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Google Ads: Is the crown slipping from the lead generation king?
When I first started running Pay Per Click (PPC) campaigns in 2004 our client base was made up almost entirely of business looking for sales enquiries.
A day in the life of… eBay’s head of UK advertising
Oli Knight is eBay’s head of UK advertising.
The best social stories & campaigns from December 2018
To round off 2018 here are some of the best social stories and campaigns we saw in December – including Facebook, OTRO, Raheem Sterling and Nike, and more.
The best digital marketing stats we’ve seen this week
We’re starting the new year as we mean to go on, with a thought-provoking round-up of stats.
Despite holiday gains, the future of voice is uncertain
Voice emerged as one of the most important trends of 2018. Driven by the growing use of voice-enabled devices, such as Amazon and Google’s smart speakers, many companies have started exploring the ways voice will impact everything from search to online retail.
How marketers are overcoming marketing automation obstacles in 2019
It’s fair to say that marketers have lately been spending a bit too much time on new, unproven channels. In the past couple of years, many have dabbled with 3D printing, VR, AR and even blockchain with little to show for their efforts.
A day in the life of… head of innovation at Isobar UK
Alex Hamilton works at Isobar, a global agency that forms part of the Dentsu Aegis Network.
A Guide to Digital Marketing Tools
This report provides marketers with an overview of 60 popular and peer-recommended tools in four main categories: content and experience, data, analytics and insights, email and marketing automation and social media and customer relationships.