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How healthcare is being transformed by online self-management, startups & digitally savvy HCPs
The healthcare industry has traditionally lagged behind the likes of retail, travel, and financial services in the adoption of digital technologies.
A day in the life of… head of media at Ebiquity
After more than 10 years in agency-land and time as an independent consultant, Martin Vinter is now head of UK Media Practice at Ebiquity, a marketing and media consultancy.
Six marketing automation nightmares (and how to avoid them)
Marketing automation software is the champion of efficiency – except for when it isn’t.
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A day in the life of… a chief strategy officer (CSO) at an agency
Andrew Smith is chief strategy officer at customer-centric agency, Partners Andrew Aldridge.
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Five examples of brands using vertical video
2018 saw the launch of IGTV: Instagram’s new platform for long-form videos that are created “in a vertical format that sit upright in the palm of your hand.”
10 inspiring digital marketing campaigns from Coca-Cola
Coca-Cola has achieved notable successes in digital marketing, not least its massive following on social media and various polar bear campaigns. Let’s delve into 10 of its most interesting digital initiatives, some of which involve massive global campaigns while others are unique local examples. And remember, Econsultancy offers excellent digital marketing training and a wealth […]
Why Instagram product landing pages must be seamless (an Avon case study)
Over the past few years, Instagram has made it more straightforward for brands to embed links to external landing pages, and therefore easier for customers to make quick, impulsive purchases.
What is paid search (PPC) and why do you need it?
Paid search marketing is known in the marketing and advertising industry by many different names (and abbreviations). Search engine marketing (SEM, which can include SEO), pay-per-click (PPC), search engine advertising, sponsored listings… the list goes on. And that’s before you start to involve the names of specific advertising programmes and ad types, such as Google […]
17 marketing campaigns with a positive message for women
The marketing and advertising industries have historically been more about fantasy than reality, and female idealisation rather than empowerment. Today, however, we’re seeing a sea-change in the way brands represent and market to women, fuelled by social and political movements. There’s still work to be done, of course. That beach body campaign wasn’t all that […]
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Is TikTok the next Vine, or something bigger?
TikTok, a Chinese short-form video app known as Douyin in its home country, is exploding in popularity in the West.
A day in the life of… director of analytics at an independent ad server
Our latest ‘day in the life’ is spent with Peter Falcone, EMEA director of analytics at Flashtalking, a data activation platform and open ad stack.
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How retailers can prepare their mobile apps for Black Friday
Up and down the country, retailers look towards Black Friday with a characteristic mix of excitement and anxiety.