What brands need to know about Instagram’s new push to reduce fake followers
Fake followers and engagement represents one of the biggest problems in social media, and a huge threat to the booming market for influencer marketing.
Nike’s new NYC store raises the bar for customized shopping experiences
Nike’s latest flagship store has arrived on New York’s Fifth Avenue, and with it comes a glimpse into the future of retail. An oft-trotted expression maybe, but the ‘Nike House of Innovation 000’ (its official title) is deserving.
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American shoppers abandon nearly half of the items they add to cart: study
Cart abandonment is the bane of online retailers’ existence and new research highlights just how easily discouraged American shoppers are from completing purchases.
Twitter’s ‘John Lewis’ Christmas ad reaches new levels of meta
The John Lewis Christmas advert is now a beloved annual tradition for the British public, and for many it signals the beginning of the Christmas season.
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Can third-party vendors help retailers compete with Amazon?
In an effort to better compete with the 800-pound gorilla of online retail, Amazon, more retailers are embracing relationships with third-party vendors.
A day in the life of… a robot test director
We’re coming out of left field this week, interviewing not a marketer or data scientist, but a robot test director.
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The future of paid voice search: How voice could be monetised
Earlier this week, I was honoured to speak at the excellent Google Firestarters event series dedicated to performance marketing. The theme of the night was ‘Twenty years on: The present and future of search’, based on the landmark occasion of Google’s 20th birthday, and each of the four speakers – myself, Alistair Dent of iCrossing, […]
Free shipping & deferred payment key to competing with Amazon during the holidays
The old adage “the rich get richer” will apparently be true in the US retail market this holiday shopping season.
A day in the life of… head of EMEA marketing at Dropbox
Dropbox is a company renowned and revered for its design capability. But what’s it like to work as a marketer in such a distinct culture?
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Five pure-play ecommerce brands who boosted sales on Instagram
Since its launch in 2010, Instagram has gone from being a simple (if popular) photo-sharing app to one of the dominant forces in social media, and especially in online retail.
14 brand PR stunts that successfully created a splash
Word of mouth is the aim of any PR stunt, with many big brands using the approach as an alternative to expensive digital ads and large-scale marketing campaigns.
Stats, sales and successes from Singles’ Day 2018
Singles’ Day, the one-day mega-shopping event in China, was held on Sunday – and again, it broke its own records.