A day in the life of… EMEA VP Marketing at Adobe
Bridget Perry is Vice President Marketing, Adobe EMEA.
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10 very cool examples of experiential marketing
Experiential marketing, what is it good for?
An introduction to schema.org markup for voice
If you’ve ever looked into how to optimise your content for voice search, or for discovery on voice devices, you’ve probably come across recommendations to mark up your content with schema.
What is the Beautystack app & could it change the beauty industry?
WAH Nails, the London-based nail brand and boutique, has amassed nearly half a million followers on Instagram. Its founder, Sharmadean Reid, has now combined her undeniable social expertise with technology for the purpose of a brand new app: Beautystack.
Embracing Innovation and Technology in Digital Marketing Webinar Resources
A webinar previewing the forthcoming research report ‘Embracing Innovation and Technology in Digital Marketing: Pharma and Healthcare Sectors’ by Dr Mike Baxter, looking at the need for transformation in pharma and healthcare.
A day in the life of… head of data at an influencer marketing agency
Irving Shark is head of data at Billion Dollar Boy, an influencer marketing agency.
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10 examples of great fashion marketing campaigns
Fashion marketing campaigns tend to be creative, sometimes controversial, but always at the forefront of what’s cool. Whether or not the clothes are wearable… well, that’s beside the point. Here are a few of my favourites from over the past few years. Need help upskilling your team? Econsultancy offers training in digital marketing and ecommerce, skills assessment, […]
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What can we expect from Singles’ Day in 2018?
Singles’ Day (November 11th) is, by far, the world’s biggest one-day shopping event. While it is still largely focused on China, there are signs it is starting to have an influence on ecommerce globally. Here’s what you need to know.
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To drive sales, retailers are changing their brick-and-mortar strategies
In an effort to drive sales this holiday shopping season, major retailers with brick-and-mortar footprints are increasingly altering their offline strategies.
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A day in the life of… CEO at Kin + Carta
J Schwan is the CEO of management consultancy Kin + Carta, formerly known as St Ives.
Why companies need to be careful about CLV scores
Companies are increasingly using data to manage their customer relationships on a customer-by-customer basis.
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Will the chatbot novel become a new trend for book publishers?
eBooks and audiobooks are now consumed in their droves, and yet they remain a mere alternative to the traditional paper or hardback book.