The Power of Personalisation: Simple Steps to Provide a Unique Customer Experience
25th October 2018 | 2pm BST
A day in the life of… chief content officer at Jungle Creations
Jungle Creations generates a whopping 5.5 billion video views every single month on social media via communities such as Twisted, which showcases recipe videos.
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Why Starbucks’ Facebook group for ‘PSL’ lovers is a lesson for brand marketers
People are serious about the pumpkin spice latte (PSL). So much so that this year, Starbucks has launched a members-only Facebook group to foster love and appreciation for its famous seasonal drink.
A day in the life of… CEO at a spatial analytics startup
This week we are spending a day in the life of Caroline McGuckian.
How Birds Eye brought fish fingers back into style with reactive marketing
Frozen fish fingers: not the sexiest of foods.
The 12 most surprising quotes from the Festival of Marketing 2018
It’s over a week since the Festival of Marketing 2018, but I always like to round up some quotes for posterity.
Facebook’s video ad revelations prove that marketers must think like consumers
“Pivot to video” was the buzz-phrase of the mid-2010s: the shorthand for a series of sweeping changes made by digital publishers to shift their content strategy away from text towards the shiny, attractive medium of video.
Digital Shift Q4 2018
1. Welcome to Digital Shift Digital Shift is Econsultancy’s new trends service designed to give you the need-to-know insights into the key shifts in the digital marketing and ecommerce space. As we all know the pace of change that digital marketers face is relentless. Every day there are reams of articles, blog posts, product announcements […]
A day in the life of… head of research at a UX agency
User Experience (UX) is a thriving discipline that has enjoyed a huge increase in recognition over the past several years, giving rise to high demand for UX skills and know-how.
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Addressable TV advertising needs a “common currency” to show its value
The opportunities afforded to advertisers and broadcasters by addressable TV advertising have been tantalising us for the past few years.
Successful companies more likely to say marketing function “owns the customer” [stats]
In an increasingly customer-centric world, having the ability to capture and analyse insights about customers is absolutely critical.