Co-op advertising is nothing new. Retailers and brands have long partnered to share advertising costs and drive additional sales. Traditional co-op advertising agreements are visible in TV spots and every Sunday circular driving avocado buyers to Whole Foods.
1. Introduction 1.1. Executive summary Chatbots have seen a rise in popularity over the last few years, with the cost of implementing the technology going down and the curiosity around AI taking off. Nevertheless, the definitions around what a chatbot is and what a chatbot can do are still blurred. For the purpose of this […]
Happy birthday, Google!
Social media customer service isn’t an optional extra these days. As customers, we chose to contact businesses at the time, and on the channel, that best suits us.
Steve Hatch, VP, Northern Europe at Facebook, and Mark Ritson, Marketing Week columnist and Adjunct Professor of Marketing, Melbourne Business School, will take to the Headline Stage to close day two of the Festival of Marketing 2018, Oct 10-11 in London.
In an ideal world, every company hopes to build legions of loyal, satisfied customers who will not only provide them with repeat business, but enthusiastically promote their company to friends and family.
Customer personas can help marketers identify their target audience, as well as the type of content or kind of service that will be of value to them. But what about the customers you really do not want to target? These people are also known as anti-personas, or negative personas if you prefer.
The ‘gig economy’ is often used as a catch-all term for flexible working. But with the world of flexible working being as wide and varied as standard fixed employment, why is the term so often regarded with such disdain?
Webinar Recording Reports Referenced Social Quarterly Social Media Best Practice Guide
Abi Ellis is Executive Creative Director at Wunderman UK, a global digital agency that combines creativity with data. She has more than 20 years’ experience as a creative director, and talks about her role with passion and vim. Econsultancy caught up with her to find out about a day in her life.
Running a client-side RFP process for the first time can be a daunting task.