Five things you didn’t know about the Internet of Things
The Internet of Things (IoT) is becoming more important for consumers and, consequently, marketers.
Tails.com’s Kat Knocker: FMCG customers “want to be treated like individuals”
Kat Knocker is customer director at Tails.com, the tailor-made subscription dog food service, and is also one of the excellent speakers at 2018’s Festival of Marketing (get your tickets here).
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Are Google ranking factors studies just plain dumb?
Some search experts are saying that the ranking factors studies churned out annually by SEO agencies and vendors are a waste of time. How true is that? And why might they be losing their relevance?
A day in the life of… head of creative production at a mobile video ad company
Gavin McNicholl is head of production at Vungle, a specialist in mobile video advertising. Here we find out what his typical day looks like.
The value of user experience design for brands with ecommerce websites
Most marketers are familiar with the concept of user experience (UX) design in relation to their brand and ecommerce website. But many may not necessarily have had the opportunity to examine the real value it can bring for their customers, their brand and their business.
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How brands are using emotion-detection technology
Are you in touch with your emotions? Well, your favourite brand might soon be, all thanks to emotion detection and recognition technology – a market that’s predicted to grow to $65 billion by 2023.
A day in the life of… Group Creative Director at a creative communications agency
Rich Hingley is Group Creative Director at drp, a creative communications agency. We caught up with him to find out about a day in his life, why risk aversion is the nemesis of creativity, why he’s open to inspiration from anywhere, and why running is better than the internet… (If you’re looking for a change of role, don’t forget to check the Econsultancy jobs board).
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Digital visibility is key in ecommerce (& India’s Flipkart knows it)
Ecommerce is the most immediate and tangible manifestation of that much maligned term, digital transformation. For ecommerce, there is a clear, measurable change in the way that consumers behave that is impacting businesses big and small.
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Don’t be fooled, voice is still the future of commerce. Just not yet
12 months ago voice search was the future. Then it wasn’t. Then it was again. Now it appears it’s all hype. I’m struggling to keep up! The latest “voice is over-hyped” claim came in the form of underwhelming stats about the number of commerce-related queries that are being performed on a voice-enabled device. A rather dismal 2% of people who own Amazon Alexa devices have used them to make a voice purchase, according to Amazon’s own data.
Are influencers being paid to badmouth companies for a fee?
2018 is proving to be the year that influencer marketing is forced to go through a necessary but somewhat painful maturation phase. Regulators are eyeing action to enforce rules that require influencers to disclose when they are being compensated by brands to promote their wares. And brands themselves are grappling with fake followers and brand safety concerns.
A day in the life of… a Chief Privacy Officer (post the GDPR deadline)
Fatima Khan is Chief Privacy Officer at Demandbase. About three months into the enforcement of GDPR, the life of a privacy officer is an exciting and busy one. Here’s what Fatima Khan gets up to…
Three things pharma marketers need to know about programmatic
While marketers in many industries are now routinely allocating more than half their digital advertising budgets to programmatic advertising, by one estimate, pharma marketers are only dedicating up to 5% of their budgets to programmatic. There are numerous reasons for this.