The best social stories & campaigns from August 2018
Here are some great social stories from August 2018 – featuring Facebook, Movember, Greenpeace and more.
How retailers can deal with the rise of “Snap and send back”
Social media is proving to be a double-edged sword for fashion retailers.
While content posted by consumers and influencers to popular social platforms like Instagram, Snapchat and YouTube has been proven to drive sales, a “snap and send back” trend driven by social media could be costing retailers in the UK billions of pounds in sales annually.
Amazon’s new FC Ambassadors program is bad social media strategy
Amazon might be the master of ecommerce and, increasingly, just about everything else. But following the discovery that the company is employing workers to defend it on social media, it is clear that Amazon has yet to master the art of reputation management on social media.
The past several years have been especially prosperous for Amazon, and 2018 has seen the company’s fortunes – as well as that of its founder and CEO, Jeff Bezos – rise to new heights.
SMDH, P&G: Why brands need to stop trying to be ‘young’ and ‘internet’
All right, that’s it – I’m calling time out. Brand marketing has finally gone too far.
We’ve all witnessed the cringe-inducing results of brands trying too hard to seem hip and cool and appeal to a younger generation, like Pepsi’s painfully tone-deaf “social justice” ad, or every brand that tried to use a meme and failed.
Why ASOS’ Enki has set the bar for retail chatbots
Earlier this summer, ASOS launched a brand new chatbot with the aim of helping fashion lovers discover and shop on social media.
Enki the ‘fashionbot’ is designed to help users ‘discover style in a completely new way’.
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Why we need to stop repeating the “50% by 2020” voice search prediction
It’s one of the most famous predictions about voice search – “By 2020, half of all searches will be conducted via voice.”
10 unmissable speakers at the Festival of Marketing 2018
Every year around this time I get really excited about the Festival of Marketing (October 10-11, London).
A day in the life of… head of quality assurance at Reading Room
Rebecca Boardman works at Reading Room as head of quality assurance, she’s a computing graduate who is heavily involved in Girl Geeks.
Let’s find out what such her fascinating role entails…
Campbell’s is launching a new product online exclusively for the first time ever
Campbell Soup Company, colloquially referred to as Campbell’s, has achieved a notable first in its nearly 150 year history: it launched a new product exclusively through online retail channels.
V8+Hydrate, which won’t be available in-store until November, aims to quench consumer thirst with a low-calorie, vegan-friendly, non-GMO and gluten-free hydration beverage. It incorporates the storied V8 brand name, which has been a staple in Campbell’s lineup since 1948, and given this, it would appear that Campbell’s first-ever ecommerce-first product launch is associated with a product it has high hopes for.
Is the car the next big marketing frontier?
It has been said that data is the lifeblood of digital advertising and if that’s true, there could soon be a lot of life in the market for marketing to consumers through their vehicles.
Marks & Spencer’s call centre decision is a textbook case of playing to AI’s strengths
Yesterday the news broke that retailer Marks & Spencer will be deploying artificial intelligence in its call centres in a bid to modernise its infrastructure and handle a greater volume of incoming calls.
Can Google conquer programmatic outdoor advertising? We ask the experts
Last week came the news from WirtschaftsWoche that Google intends to make a foray into out-of-home (OOH) advertising in Germany.
Whilst programmatic OOH is nothing new (the automated buying of digital outdoor space) and allows advertisers to change their messaging according to variables such as time, date, weather and sports results, Google’s trump card is the personal data it has access to, partly through the Android smartphone operating system.