The vast majority of interactive AIs (chatbots, conversational interfaces etcetera) operate on the principle of conversation trees – making them functional but uninspiring to interact with.
In most cases, the programmer defines questions and a list of possible responses that the AI can return – in a similar way that Alexa Skills and Google Home Actions are built.
On Friday, August 17th, in Singapore, Econsultancy is hosting an afternoon event which will feature talks by some of the top marketing talent in the region.
We’re calling the event ‘Digital Divas‘ as, unlike our other events, this one will feature fresh insights exclusively from women in senior marketing positions. For those in Singapore, you can book your spot here.
Lora Stock is group director, social and content strategy at full-service agency Campbell Ewald.
Given that Stock says “social media ages in dog years”, her typical day must have a lot packed in. Let’s find out…
After years of speculation and predictions about Amazon’s ability to become a digital advertising powerhouse, it’s happening.
The online retail giant now has annual ad sales exceeding $2bn, and advertising is its fastest-growing segment. With over half of consumers starting their product searches on Amazon, there’s every reason to believe that Amazon’s ad revenue will continue to grow.
‘Digital Divas 2018‘ is an Econsultancy Asia-Pacific event being held in Singapore on Friday, August 17th and will feature the thought leadership of women in marketing.
For those who are able to attend, please click here to book your spot. For those who cannot attend, or are interested in finding out a bit more about it, Econsultancy has conducted short interviews with each speaker to find out their thoughts on the marketing landscape and their views on how senior marketers can progress in their careers.
Another British retailer very nearly bit the dust last week.
Luckily for House of Fraser, the founder of Sports Direct, Mike Ashley, stepped in to buy the retail chain for a reported £90 million just hours after it went into administration.
From fitness trackers that monitor our heart rate and physical activity, to smartphone apps that assess our quality of sleep or help us keep tabs on our mental health, more and more of us are using technology to store and track health data.
Jennifer Villalobos is a true ‘digital diva’. After a decade of leadership roles at Google, Ms. Villalobos now heads Digital Business & Strategic Partnerships at one of Asia’s largest insurance firms: NTUC Income.
For those in the Singapore region, Ms. Villalobos will be discussing some of her experiences, offering insights about the digital landscape and even giving some career advice at our upcoming event ‘Digital Divas’ on Friday, August 17th. Click here to find out more and request your seat!
Ad fraud, in all of its many forms, is one of the biggest threats to the digital ad industry – and perhaps its biggest.
By the most pessimistic of estimates, advertisers are losing upwards of a third of their digital ad spend to fraud despite the fact that all the major players in the industry have been trying to stamp it out for years.
On August 17th in Singapore, Econsultancy is hosting an event for client-side marketers which features talks by marketing industry leaders.
The event, ‘Digital Divas’, is slightly different from our other events in that all of the speakers are women and it aims to offer marketers a fresh perspective on the latest industry trends. Those interested in attending can request their seat here.
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Recent reports that Vodafone will be in-housing most of its digital media-buying is another confirmation of an established industry trend.
At Jellyfish, we’ve seen ten times more enquiries for in-housing over the last six months compared to 2017.