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Eight tips for advertising successfully on Reddit

For years, marketers have talked about Reddit. Depending on who you asked, Reddit has been the next big thing in digital advertising, or a mirage of epic proportions.

While the jury is still out, Reddit’s popularity can’t be disputed. Reddit is just as large as Twitter, if not larger following the latter’s fake account purge, and has far higher engagement. In fact, as measured by time spent per user per day, Reddit’s audience is more engaged than Facebook’s.

Article Social

Influencers shun existing brands to launch their own

Have we reached peak influencer marketing?

With major brands like Unilever increasingly scrutinizing influencers over fake followers, and platforms like Twitter getting more aggressive about removing bot accounts, the answer to that question just might be yes. But that doesn’t necessarily mean that we have reached peak influencer.

Article Ecommerce

Is voice commerce a flop?

Consumers have embraced voice-based intelligent assistant devices like Amazon’s Echo Dot and Google Home smart speakers. In fact, on a global basis, the Echo Dot was one of the two best-selling products on Prime Day last month.

But consumer love for these devices apparently isn’t producting a voice commerce boom.

Article Content marketing

What do Reddit’s new media partnerships mean for publishers – and its future?

Reddit, the self-styled “front page of the internet”, is moving to position itself as a new digital distribution point for publishers. Historically, the 13-year-old internet community has been a fairly hostile environment for publishers, due to staunch rules against self-promotion and commercialisation. Journalists looking to share their content on Reddit have run afoul of Reddit’s […]

Trends and Innovation AI/Machine learning

The Future of Marketing 2018

1. Introduction ‘The Future of Marketing’ is based on an exploratory and descriptive research enquiry into the trends shaping the future of marketing. The report examines the main objectives and key priority areas for marketers within the next five years. A survey was conducted among 492 respondents who classified as advertisers/ client-side marketers, media owners […]

Innovation and Trends

A day in the life of… head of strategic innovation at Starcom

Well, this has to be my favourite ‘Day in the Life’ interview yet, with author and head of strategic innovation at Starcom, Amy Kean.

Never has innovation sounded more practical and fun. Let’s hear from Amy about what it means to have such an intimidating job title…

Article Social

The best social media stories & campaigns from July 2018

As the sunshine in the UK continues into what feels like it’s 656th day, social stories and campaigns continue to keep us entertained!

Here are some of the best from July 2018 – featuring Nike, Facebook, The World Cup, William Hill and more…

Article Strategy

Digital leader Rosemary Lising on marketing strategy & brand leadership

One of the unique aspects of Econsultancy events is that they focus on having marketers speak to other marketers.

Whether its roundtable discussions, webinars, or more standard speaker/audience get-togethers, marketers get to hear from other people in their industry about the latest trends, best practices, and frustrations with the industry.

Article Privacy and data protection

How marketers are navigating GDPR compliance creatively

With GDPR finally enforced, marketers are now legally bound to handle, process and store personal data much more securely and transparently.

The regulations are putting consumers back in the driving seat by giving them control over their data, and the marketing communications they receive as a result of sharing that data.

Article Innovation and Trends

Five ways ecommerce is being revolutionized right now

Ecommerce has come a long way from its birth in the 1990s. From the dot-com boom and bust, to the SEO age, the rise of social media, and the impact of mobile, this industry has had a wild ride.

That ride is far from over. We are in the midst of still more changes. We cover five of them here.

Article Innovation and Trends

The future of voice search: 2020 and beyond

What does the future hold for voice search? If you search the web for these words – or a version of them – you’ll encounter no shortage of grand predictions.

Customer Experience

What is micro-retailing and why is it a growing trend?

Some of the biggest retail brands in the world are downsizing.

Ikea – known for its large and expansive physical stores – is the latest name to announce an investment in small outlets. It follows on from the likes of B&Q and Target, which have also experimented with small, super-targeted micro-stores.

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