Amazon has 310 million global users, and is predicted to have accounted for a third of all online UK spend in 2017.
Unsurprisingly, statistics like this present a tempting opportunity for ecommerce retailers, with many choosing to operate across third-party marketplaces like Amazon as well as brand sites, and in some cases, even forgoing their own.
Assess the following sentence for signs of rationality:
“Your browser is currently blocking 3rd party cookies. Many companies use 3rd party cookies to remember that you have opted out, so you will need to enable them if you want all of the opt outs on this page to work.”
Me neither.
As human beings, we use our voices for conversation. When we interact with voice interfaces, therefore, our natural instinct is to apply the same rules that we would to a human conversation.
We expect to be understood, but more than this, we expect the entity we’re conversing with to remember the history of our conversation and understand the context of any following remarks.
Some marketers find it relatively easy to connect with their customers. They have a well-researched customer base, established workflows and enough data to gauge success to a reasonable level.
Webinar Recording Reports Referenced 2018 Email Marketing Industry Census Fundamentals of Email Marketing Digital Trends 2018 A Marketer’s Guide to AI and Machine Learning Email Best Practice Guide A Marketer’s Guide to the General Data Protection Regulation Email and eCRM Statistics
Among the digital products and services we use day-to-day, personalisation is increasingly becoming the norm.
From emails that address us by our first name to search engines that remember our history and preferences, to the sophisticated recommendation engines built into the likes of Amazon, Spotify and Netflix that learn and cater to our tastes, as consumers we are coming to take personalisation for granted wherever we go.
On Monday, Amazon held its fourth annual Prime Day, its summer answer to the infamous Black Friday and Cyber Monday shopping holidays held every November.
On Prime Day, Amazon rewards Prime members – of which there are now more than 100m – with deals galore, including deals on items sold by Whole Foods, which Amazon acquired last year for nearly $14bn.
As any fan of soccer – or communications – will attest to, the World Cup traditionally delivers memorable campaigns.
Nike often leads the way with epic adverts such as ‘The Secret Tournament’ (players battling in a cage on a disused tanker) or the immense ‘Write The Future’ (a ‘sliding doors’ ad which features Wayne Rooney living in a caravan). Both managed to balance deification and anticipation with a sense of humour.
The beauty industry used to be ruled by large cosmetics companies like L’Oréal and Estee Lauder.
These days, while they’re still generating success, major brands are increasingly feeling the heat from a number of new brands intent on shaking up the industry.
Welcome to the second part of our state of voice search in 2018 series.
In this series, we’re taking a realistic look at voice search in 2018, with no hype or hyperbole: establishing how widespread it really is, whether you need to optimise for it, and how you can go about doing so.
Econsultancy often invites guest speakers to events who can help our audience, marketers, achieve digital excellence.
In Asia-Pacific, though, we noticed that we were missing one key thing.
The voice revolution is upon us. The big tech companies are going head-to-head on voice technology, sales of voice-activated smart speakers are on the rise, and the future of search could be SERP-less.
At least, that’s what numerous think-pieces, blog posts, talks and pundits are saying about voice search – and have been saying for some time now. But does the evidence match up to the hype?