How Samsung uses social listening for product marketing & sentiment analysis
The world of social media is vast and full of potentially useful conversations for brands.
The best social media stories & campaigns from June 2018
Summer is finally upon us here in the UK!
Here are some of the best social stories and campaigns from June 2018 – featuring Nestle, WWE, Netflix, Mastercard and more…
A day in the life of… head of culture marketing at Wasserman
Jade Garrow has an intriguing job title. Let’s find out what she does at Wasserman.
Travel and telco the worst performing industries for UX ahead of Google’s mobile update
Having a quality user experience can be critical to the success of a business. But many marketers often underestimate the role that website performance plays in the user experience.
Nowhere is this truer than on mobile, where a slow-loading or poor-performing webpage can lose a user’s attention and interest within seconds.
Why customer data platforms may have a more limited future post-GDPR & Cambridge Analytica
Customer data platforms (CDPs) have had a meteoric rise in the technology hype cycle.
Promising a 360-degree view of the customer across all touchpoints, CDPs promised enterprises a place where all information about customers and their interaction with brands would be kept in individual profiles, rather than all the silos that exist today. CDPs have suggested that data management platforms (DMPs) will soon be encompassed by the CDP, whereby paid media data and owned media data will be completely connected.
2018 Email Marketing Industry Census
1. Executive Summary This is the 12th annual Email Marketing Industry Census, published by Econsultancy in partnership with Adestra. More than 700 marketers took part in our online survey, carried out in March and April 2018. The report contains comprehensive analysis of survey data and a comparison with results from previous years, as well as […]
How Northwell Health uses human stories behind innovation, not scare messages
In the healthcare industry, there are some incredible technological advancements taking place which have the power to save and transform millions of lives.
Yet in spite of this, healthcare providers often struggle to communicate the impact of this work to the public.
Instagram’s IGTV shows potential but is not yet a free lunch for brands
Last month, Instagram launched IGTV, a long-form, vertical video platform that is available in the Instagram app as well as a standalone IGTV app.
Before IGTV, videos on Instagram were limited to one minute in length. With IGTV, Instagram users can now create their own channels on which they publish videos of up to 60 minutes. In the future, Instagram plans to allow users to publish videos of unlimited length.
Five reasons US ecommerce won’t be dented by the Supreme Court’s sales tax ruling
On Thursday, the US Thursday Supreme Court issued a decision in a closely-watched case that overturned a prior ruling that online retailers have relied on to avoid collecting sales tax on online purchases.
How does SKYN Condoms market to a millennial generation having less sex?
In our technological, networked, 21st century world, it’s easier than ever to connect with people, but harder than ever to be intimate with them.
This was the message presented by Jeyan Heper, CEO of LifeStyles Healthcare, and Alex Pasini, SVP at Sid Lee Global Alliances, at Cannes Lions International Festival of Creativity.
A day in the life of… Director of Marketing & Strategy at Cognifide
Let’s chat to Kieron McCann from Cognifide, a WPP marketing technology consultancy.
What’s it like to tackle client strategy and work in the fast-paced agency world?
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What is a consent management platform, and are they needed?
In the lead-up to the implementation of the GDPR on 25th May 2018, you might have noticed a new piece of technology cropping up in the adtech ecosystem: the consent management platform (CMP).