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How product-led digital advertising is evolving

Last year for the first time data for the US indicated that ad spend on digital surpassed that on TV.

There are many reasons for this (such as the rise of mobile, powerful digital ad formats such as video etc.). But undoubtedly one of the attractions is digital’s ability to deliver measurable performance-based product-led advertising – designed to generate online sales and conversions. This has contributed to brands (ranging from consumer packaged goods to fashion brands) spending a growing proportion of budget on product-led digital ads instead of devoting greater amounts to generating brand awareness via TV and bill boards.

Article Digital Strategy

Unilever gets serious about influencer fraud

For years, brands have continued to up their spend on influencer marketing despite risks such as fraud and scandal and, arguably, they have had good reason to do so.

After all, consumers, particularly young consumers, are often most easily reached via social media, where they’ve embraced and made stars of a new generation of celebrities.

Article Digital Strategy

Venmo doubles down on mobile: Is it a smart move?

Popular P2P payments service Venmo, which is owned by PayPal, handled over $12bn in payments in the first quarter of 2018, but going forward, its users will have one less option when they go to send money to a friend.

Article Customer Experience

Financial services companies tap personalisation & CX in 2018 [stats]

The financial services sector in 2018 is more competitive than it has ever been before.

From innovative fintech companies revolutionising the way that banking and payments are carried out, to Amazon and Facebook foraying into financial services, the pressure is on for traditional financial institutions to be more agile, more modern, and provide a better service in order to stay in the game.

Graphic depicting a high street with boarded up shop fronts, tumbleweed blowing down the street.

Article Omnichannel

How can struggling high street retailers step up their online strategies?

News headlines in 2018 have been full of woe for UK high street retailers.

A few days ago, House of Fraser became the latest high street name to seek a Company Voluntary Arrangement (CVA), a type of insolvency process which will see 31 of its stores closed and some 6,000 jobs cut in a bid to save the struggling business.

Digital Advertising

A day in the life of… an executive creative director

Shnoosee Bailey is the executive creative director at behavioural communications agency, HeyHuman.

This is a day in her life…

Article Ecommerce

The digital transformation of Accent Group: A retail case study (part 2)

In part one of this case study, Mark Teperson, Chief Digital Officer of Accent Group spoke about the company’s digital transformation journey and some of the characteristics of a successful transformation.

In part two, we discuss the motivations for digital transformation, some of the challenges the company faced and how to measure success.

Article Skills and capability

‘Created value’: How agencies can increase client retention

We’ve all been there. The team have put together the monthly stats report. The numbers are all going in the right direction. In fact, since you started working with the client, results have been fantastic.

High fives all round. Head to the pub for much backslapping and a celebratory pint.

2018 Digital Trends for Creative and Design Leaders - Adobe

Trends and Innovation Personalisation

Digital Intelligence Briefing: 2018 Digital Trends for Creative and Design Leaders

1. Foreword by Adobe Ashley Still VP/GM, Creative Cloud for enterprise and Document Cloud Adobe We are delighted to partner with Econsultancy on our first Digital Trends report that looks at the priorities and challenges ahead purely from the perspective of design and creative leaders. For the first time our annual […]

Trends and Innovation Data and Analytics

Digital Intelligence Briefing: 2018 Digital Trends in Financial Services

1. Foreword by Adobe Michael Plimsoll Product & Industry Marketing, Financial Services Adobe We are pleased to bring you the latest annual Digital Trends in Financial Services report, focused exclusively on the financial services and insurance (FSI) sectors. This Econsultancy research, produced in partnership with Adobe, has become an important barometer of progress for an industry […]

Blog Customer Experience

Considering colour blindness in UX design (with five examples)

Despite it affecting approximately one in 12 men and one in 200 women, colour blindness is often disregarded when designing for optimum user experience and accessibility.

Article Video

What do the latest trends in video mean for marketers? [Stats]

If one trend in content publishing and social media has been constant over the past few years, it’s the huge and growing popularity of online video.

Long-form video, short-form video, live video, square video, video advertising… Whatever the format, video has built up a tremendous amount of buzz in the marketing industry for its ability to engage and entertain, with brands increasingly making it a core part of their marketing strategies.

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