The beauty industry had adopted influencer marketing more fervently than any other industry.
With big budgets and a less tangible product than, say, fashion or homeware – influencers (or digital talent) can bring products to life, and help to create a link between social media and ecommerce.
We’ve been featuring some privacy experts on the Econsultancy blog, in the wake of GDPR enforcement.
Today it’s the turn of Andy Dale, General Counsel and VP Global Privacy for SessionM. Here he is giving us an insight into what his daily life looks like.
Modern marketing relies on data, we can all agree.
So it is not strange that the customer data platform (CDP) is gaining momentum faster than any other marketing technology, even though many marketers are not yet familiar with the technology.
Twitter polls have been around for a while, but with Facebook Messenger and Instagram more recently adding similar features to their respective platforms – polls are having a bit of a resurgence.
1. Introduction 1.1. Methodology The aim of this research is to identify the planning, tactical and strategic activities undertaken by businesses following the UK’s decision to leave the EU on 23 June 2016. It also aims to explore perceptions of Brexit among UK and EU marketers and business leaders in order to provide a benchmark […]
Instagram is about more than just style inspiration.
Now, it seems more consumers than ever before are buying what they see on the social media channel, as 72% of survey respondents say they have made fashion, beauty, or style-related purchases directly after spotting something on Instagram.
On the 25th May 2018, the EU’s General Data Protection Regulation (GDPR) went into effect.
Ripple effects from the new regulation were immediately felt across the internet – and not just in the form of a sudden dearth of unwanted emails arriving in people’s inboxes.
If you’ve shopped in Schuh, Topshop, or Dorothy Perkins recently, you might recall being asked if you wanted an e-receipt at the point of purchase.
This means the option to have your receipt emailed to you instead of given in paper form.
A brand’s choice of colour is a fundamental element that reinforces both its personality and the qualities of the products and/or services it offers.
Some brands are so iconic that it is possible to identify them from just a single pantone colour without an accompanying logo. Others, including Cadbury, Barbie and UPS, have even gone so far as to trademark their defining shades. So why do brands place such importance on colour and what impact does it have on the way consumers perceive them?
The GDPR hasn’t even been the law of the land in Europe for a full week and it is already causing confusion and chaos in parts of the digital economy.
Here are the headlines you need to know about as the impact of the GDPR starts being felt.
After months of anticipation and preparation, on Friday, the GDPR went into effect and privacy advocates, eager to put the law to the test, wasted no time challenging the practices of the internet’s two biggest names.
Hours after the GDPR became the law of the land, a non-profit organization called None Of Your Business (NOYB) lodged complaints against Google and Facebook, including Facebook subsidiaries Instagram and WhatsApp, with four different European authorities.