It’s been three months since Apple started shipping the Apple HomePod, its long-awaited entry into the increasingly competitive smart speaker market.
Despite initial optimism around the HomePod’s prospects, reports have indicated that Apple’s smart speaker falls short of its main rivals, the Google Home and Amazon Echo, in terms of features and functionality.
Unless you’ve been hiding under a rock, you’ll know that GDPR comes into force this Friday 25th May.
You might have also noticed that we’ve been heavily covering it here on the blog, with articles ranging from the role of copywriters to brands displaying UX best practice.
People just aren’t that bothered about apps any more.
Or at least, that’s what recent research suggests.
Without much fanfare, Amazon has managed to build a billion-dollar advertising business.
That’s not so surprising when one considers that, depending on who you ask, roughly 50% of consumers in the US start a product search on the company’s site or in its mobile app, and many more consult Amazon before finalizing a purchasing decision.
In certain product categories, such as fashion and beauty, consumers are increasingly discovering new products through social platforms like Instagram, Snapchat and Pinterest.
To capitalize on this, these platforms have been rolling out so-called “shoppable experiences.” Instagram’s shoppable posts format, for instance, allows retailers to tag products in their Instagram posts and link them to their websites.
I’ve got great news for you, email marketers of the world! The GDPR doesn’t mean the end of life as you know it. The end is NOT nigh.
The GDPR goes into effect in less than two weeks and while many companies are focused on executing their compliance strategies, it’s not too early to start thinking about the future of data in a post-GDPR world.
Here are how first, second and third-party data will likely be affected by the game-changing regulation.
20th November 2018 | 3pm GMT | 10am New York
For years, upstart fintechs have aimed to create innovative experiences that deliver value to consumers, often at the expense of entrenched financial institutions.
One of the ways they have accomplished this is by using a variety of techniques to retrieve their users’ data from the financial institutions they bank with.
Western companies looking to expand their brands into China often face significant challenges in doing so successfully.
Many companies have struggled to compete with favored local competitors, and some have even been forbidden from entering the Chinese market in the first place.
Interest rates are on the rise in the US and banks, eager to lure depositors, are finally beginning to increase the rates they offer depositors.
Sort of.
Many brands are embracing ecommerce focused advertising on Amazon. But how can you build this into an omnichannel programme incorporating search and social?