Long before WPP’s current woes, it has felt like the relationship between brands and agencies is in a state of terminal decline.
Brands have been complaining that agencies are not delivering on their promises and agencies are always saying that brands lack the strategic thinking to provide useful direction.
Ghita Harris-Newton is Chief Privacy Officer and Deputy General Counsel at Quantcast.
With under a month until GDPR’s enforcement, what better time to live a day in the life of a privacy officer. Here’s what Harris-Newton gets up to…
In response to the ongoing scandal over its data collection, usage and sharing policies, Facebook has announced a slew of its changes to the Facebook and Instagram APIs. These APIs, or application programming interfaces, allow third parties to build applications that interact with Facebook and Instagram.
The changes have the potential to affect a number of players that participate in the Facebook and Instagram ecosystems, including brands.
Much is written about marketing ‘strategies’ and ‘tactics’, and these two terms are often used interchangeably.
Doing so is not usually a problem (we all know, for example, what search marketing is whether it’s called a strategy or a tactic), but it is useful to distinguish strategies and tactics when trying to identify marketing trends.
As programmatic becomes more mainstream and better understood, brands are getting more involved in the digital media buying process and seeking greater control and transparency when it comes to their digital ads.
Over the next five years, I think every brand that has the desire to cut costs has the potential to take programmatic in-house.
H&M has been regarded as a fast fashion leader for some time, with its agile supply chain enabling it to offer the latest trends at affordable prices – a winning combination for consumers.
But difficult trading conditions – including reduced consumer confidence and spending on the high street, and a ratcheting up of competition from fast-paced digital-first competitors like ASOS, which saw international sales up 31% in the six months to February 28th 2018 – have led to H&M reporting its biggest profit dip (20%) in six years.
Hannah Locke is Head of Experience Design at Proximity London. And this is a day in her life.
Remember, if Hannah’s day seems more exciting than yours, you can always check out the Econsultancy jobs board.
By now, you’ve probably received at least one email from a company asking you to confirm that you really do want to receive marketing emails. These repermissioning campaigns are an attempt to bring consent up to the standard set by the GDPR, ahead of the regulation’s enforcement on 25th May 2018. In this article, I’m […]
Somewhere in a sleepy North London suburb, a shopkeeper ritualistically opened his daily newspaper.
Eyeing the weather report, he moved a bin of black umbrellas to the front of the store, just inside the door where they could easily be seen by customers needing a quick respite from the approaching rain. The year is 1861 and a weather forecast, first published in London’s daily newspaper The Times, had likely influenced the purchase of an umbrella or two.
What are the implications of ‘voice technology’ for marketers?
Though it’s a few weeks since South by Southwest, here are few thoughts distilled from sessions I attended in Austin, including — I’ve Got No Screens: Internet’s Screenless Future and A Conversational Future: Making Technology Adapt To Us.
Last year, a particularly frustrating experience in Zara’s Oxford Street store lead me to write this article, praising retailers who – in contrast to the Spanish retailer – typically excel when it comes to their in-store customer experience.
Since that time, it appears Zara has undergone quite a few changes, largely through an increased investment and focus on technology.
Since the ‘Like’ button in all its various guises was invented, ‘engagement’ has become the most commonly used measure of success by marketers on social.
But what if – regardless of all this so-called interaction occurring – the message is getting lost?