Untitled - Page 172

5

Why did JD Wetherspoon delete its social media accounts, and was it the right marketing decision?

News broke on Monday that UK pub chain JD Wetherspoon will be shutting down their social media accounts due to their view on the current ‘climate’ of social media and the addictive nature of the platforms.

The company, that owns nearly 900 pubs across the UK, has made the decision to deactivate all of the Facebook, Twitter and Instagram accounts of each of their establishments, as well as their head office, to dispel and discourage trolling of MPs and ethnic minorities online.

Article User experience and usability

Goldman Sachs buys personal finance & budgeting app to bolster its growing retail banking business

If you can’t beat ’em, buy ’em.

For years, many large companies have employed that approach in their digital efforts with varying degrees of success. But in the world of fintech, it would appear that even if you can potentially beat ’em, some companies are still willing to buy ’em.

1

Article Content

Why I love Glossier’s email marketing

Glossier is pretty well known now, even pricking the consciousness of people like me who aren’t necessarily in the brand’s target market.

The New York-based beauty startup emerged from online magazine Into The Gloss and has been praised on this blog for its Instagram output and its referral program.

Article Native Apps

How Intelistyle plans to become the ‘Spotify of fashion’ with its AI stylist app

Artificial intelligence is one of the most talked about trends of the moment, with industries ranging from beauty to healthcare capitalising on the technology.

Fashion is another industry where AI holds huge potential, most commonly used to enhance the customer experience through personalisation.

Article Digital Advertising

Five things we learned from Mark Zuckerberg’s Capitol Hill testimony

Last week, Facebook’s CEO donned a suit instead of a hoodie and made his way to Capitol Hill, where he was questioned by American lawmakers in the wake of the Cambridge Analytica scandal.

That scandal, the largest the world’s largest social network has ever dealt with, has brought Facebook’s collection and use of data into the spotlight. With negative headlines being published daily and the threat of regulation on the horizon, the company’s public appearance shy chief, Mark Zuckerberg, had little choice but to go before lawmakers and answer questions.

Article Legal

Companies around the world are worried about the GDPR: study

The GDPR is coming and even though it is an EU law, it will have a profound impact on businesses around the world, even those that don’t have a physical presence in the EU.

That’s because the GDPR’s protections apply to all individuals within the Union and non-EU companies that control or process data from individuals in EU are expected to register a representative and comply with the law. Those that don’t face stiff penalties, including fines of up to €20 million or 4% of global annual turnover.

Trends and Innovation Ecommerce

Digital Shift Report: Q2 2018

Webinar recording 1. Welcome to Digital Shift Digital Shift is Econsultancy’s new trends service designed to give you the need-to-know insights into the key shifts in the digital marketing and ecommerce space. As we all know, the pace of change that digital marketers face is relentless. Every day there are reams of articles, blog […]

Best Practice Innovation and Trends

Lessons from Black Friday

1. Introduction The concept of Black Friday being a single in-store shopping day, taking place the day after US Thanksgiving once the clock has struck midnight, is close to becoming a distant memory. In recent years, sales have extended over the entire week around Thanksgiving, also moving online to encompass Cyber Monday too. And last […]

Best Practice Customer Experience

Trust, Transparency and Brand Safety

1. Introduction 1.1. Executive summary Trust is seen as a crucial element of brand success. With increasing disruption and competition across all sectors, trust becomes even more important for brands to focus their efforts on. Last year, fake news was a highly contentious issue and it raised concerns about where a brand’s content was appearing. […]

Best Practice Customer service

A Marketer’s Guide to the Internet of Things

1. Introduction 1.1. Executive Summary The Internet of Things (IoT) refers to the embedding of sensors into objects so they can connect to each other and the environment via the internet. It promises a more seamless world where many decisions and actions are automated to make our lives better and easier, offering enhanced value and […]