Here’s your latest roundup of Asia-Pacific digital marketing stats, with some great research on ecommerce, payment, industry salaries and adspend.
You can get even more in Econsultancy’s Internet Statistics Compendium. On we go…
What exactly does a social media manager do?
We caught up with Pippa Bugg, social media manager at Oasis Fashion, to find out just that. Here’s a glimpse into her typical working day.
I think it’s time to dive back into the ever-changing world of social!
Here’s a look back at the biggest stories and campaigns we saw in March, featuring International Women’s Day, Nike, Trainline, YouTube TV, Zlatan and more.
Location-based advertising can be a powerful tool for businesses with storefronts and yesterday, brick and mortar SMEs gained a potentially significant new location-based advertising tool.
That’s because Waze, the popular mapping app owned by Google, announced the launch of Waze Local, a new offering that allows SMEs to advertise to drivers as they’re on the go.
Despite the fact that the Federal Trade Commission (FTC) began requiring affiliate disclosures in 2013, a new study conducted by researchers at Princeton University has found that very few influencers on YouTube and Pinterest are disclosing affiliate links.
The European Union is dishing up some tough love to brands and advertisers.
And the introduction of the GDPR is set to mark the most significant shift in how brands collect, use and store consumer data in 20 years. The rules for targeting consumers based on third-party data and cookie IDs are changing.
It’s here. After more than a year of waiting, the search giant this week announced that it is rolling out mobile-first indexing.
Here’s what you need to know about the new functionality.
Could search results ever be stripped down to a box revealing just a single answer?
Could Google offer the ultimate user experience without ten blue links to plough through? Just the answer in a clearly marked box.
The world’s most dominant social media company, Facebook, is facing the biggest crisis of its life after it was revealed that an outfit called Cambridge Analytica managed to obtain Facebook data for some 50m users under false pretenses.
The Cambridge Analytica story has sparked a fury and led to a still-ongoing stream of negative headlines for Facebook that is entering its second week.
For customer-focused companies, the role of the IT department has never been more important.
Last year, 2017, Econsultancy’s Digital Trends in IT report highlighted how cybersecurity and achieving a single customer view were two pressing priorities for leaders in the field.
Chatbots present a number of exciting opportunities for charities.
Not only can AI streamline customer service – taking away the need for human interaction – but bots can also help to boost engagement, increase empathy in consumers, and even drive fundraising.