How retailers can use service design to help create online experiences
What is service design and how is it relevant for retailers creating excellent experiences?
Let’s start with a definition…
A day in the life of… Founder & MD of Vouchercloud
Vouchercloud is a well known business in the UK, synonymous with its popular restaurant deals.
We caught up with Founder and Managing Director Greg Le Tocq, to find out what his job entails.
Chinese marketing trends in 2018: What Western brands need to know
With the largest middle class in the world, China is an attractive market for Western brands. However, brands face various challenges marketing in this dynamic and fast-changing market.
China has a unique digital landscape, consumers have distinctive purchasing behaviours and there’s intense competition between homegrown and foreign brands.
Second-Party Data
Introduction The promise of Big Data has tantalized brands for the better part of a decade. Their interest was focused on the maturation of the programmatic marketplace, where it became possible to easily buy audiences instead of space. The evolution of the ecosystem has been fueled by previously underutilized troves of customer and aggregate data. […]
How do you market a city? Why place marketers have to be smarter than ever with digital content
How do you market a city?
Places are huge, hazy concepts that mean different things to different people. So the efforts of the world’s leading cities to attract tourists are worth a look. How do they deal with multitudinous ‘brands’ and reach customers in a crowded market?
Capital One’s new browser extension is a great example of common-sense fintech innovation
Last year, Capital One, one of the United States’ largest commercial banks and credit card issuers, launched Eno, a digital assistant that allows customers to manage their accounts conversationally through SMS.
Now, Capital One has brought Eno to the browser through a new Chrome and Firefox extension that could prove very useful to Capital One cardholders.
Why Kate Spade’s superb video content strategy is a lesson to all fashion marketers
US fashion brand Kate Spade has wholeheartedly embraced video content in the past few years.
While some treat social as a customer service vehicle or a secondary marketing tool, the retailer sees social as the key to success, creating an entertainment-driven strategy to drive engagement and increase sales across the globe.
GDPR: Why the opportunities far outweigh the costs
Instilling trust in users can be a significant challenge for marketers. Every one of us has at one time been fooled by a mis-sold product, over-hyped service, or B.S. guarantee.
These lies are annoying and could lead to a financial loss. However, they all pale in comparison to a far more serious trust issue. One which is forefront in the consumer’s mind every time they have to hand over their email address, telephone number, or personal details.
How healthcare companies are getting creative to acquire data
Data is the black gold of the 21st century. This is perhaps no truer than in the healthcare industry, where data has the potential to help address some of the biggest challenges individuals face.
The best APAC digital marketing stats from the last month
We’re a bit late this month with this brief roundup of best Asia-Pacific digital marketing stats from February 2018.
Plenty to get your teeth stuck into here, as well as in Econsultancy’s Internet Statistics Compendium.
A UX review of Etsy, the most user-friendly mobile website according to Google
Any retailer that doesn’t have a mobile-friendly website doesn’t just risk losing out on sales. A poor mobile experience can lead to basket abandonment, or worse – a lost customer for life.
This is because shopping on mobile is now second nature for most people. According to Adobe, 61% of visits to retail sites now stem from mobile devices, while 70% of purchases are predicted to be made on mobile over desktop by the end of the year.
The GDPR may be good for inbound marketers, but it’s no excuse for crap content
A marketing friend recently pointed out an observation: all the GDPR best practice guides are recommending the same thing. Namely, to go all in on inbound, content-led campaigns (so potential customers are willing to offer up their personal data).
This sent a bit of a shiver down my spine because, at one stage, the thing to go all in on was SEO. Or it was about going all in on social. Or a particular social network. And we all know how crammed full of noise and rubbish those quickly became.