I am a PR SEO specialist. In other words, I have one foot in SEO and the other in PR, and this has allowed me to see where the two disciplines intersect—and where they clash.
SEO was/is a male dominated sector; 70% of employees are men. PR, however, is about 70% female. From a gender perspective this has given me the opportunity to be both the minority and the majority simultaneously.
Last month, Amazon, Berkshire Hathaway and JPMorgan Chase announced they were teaming up to launch a venture aimed at providing better, more cost-effective healthcare to their employees.
And then last week, it was reported that Apple is launching AC Wellness, “an independent medical practice dedicated to delivering compassionate, effective healthcare to the Apple employee population.”
There are more PRs in the UK than bricklayers, or bar managers. The global communications industry continues to grow and B2B marketers have to be sure-footed when commissioning an agency. So how do you pick a PR?
The landscape for pharma marketing is changing rapidly and pharma companies are being forced to rethink how and to whom they market.
For example, it’s now reasonable to talk about the possibility of a pharma company shunning sales reps entirely and instead using digital channels to reach healthcare professionals and patients directly – an approach that probably would have seemed unthinkable less than a decade ago.
Is there any industry that Amazon isn’t looking to enter?
On Monday, the Wall Street Journal reported that the online retail giant is in talks with a number of large banks, including JPMorgan Chase, about launching a checking account product that would be offered to Amazon customers.
I was lucky enough to get to attend the IAB Leadership Summit at Sopwell House, St Albans a few weeks ago. As the name implies it’s a senior level summit of industry bigwigs from brands, agencies, publishers and technology sectors.
Nike has recently refreshed its product pages on its ecommerce store.
There are some key changes which are worth a look…
If you’ve been closely involved with Facebook ads you’ll know that Facebook made an announcement to merge Power Editor and Ads Manager for all advertisers in 2018.
The time has now come. But Facebook also sneaked in a massive update, too.
Chatbots have been massively hyped up over the past couple of years. Some people have suggested the technology will eradicate the use of apps, while others have claimed they will entirely eliminate customer service jobs.
But what does the average user really think of brand bots?
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1. Foreword by Adobe Cynthia Stoddard SVP & CIO Adobe This is the second year running that we have produced an IT-focused edition of the Digital Trends report in partnership with Econsultancy, focusing on the challenges and opportunities that are shaping the role of the modern-day CIO and CTO. The IT department continues to be […]
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