A day in the life of… CEO of a digital creative agency
Michael Olaye is CEO of Dare and Group CTO at Inside Ideas Group.
A day in his life consists of meetings and arcade games, all as part of an egalitarian agency philosophy. Let’s find out more…
Google brings the popular Stories format to AMP: is it worth using?
Snapchat pioneered them, Instagram copied them, and now the commodification of Stories continues.
On Tuesday, Google announced a story format for AMP, its Accelerated Mobile Pages project that aims to make the web more mobile-friendly, which is currently available as a developer preview.
Unilever fires a shot across the bow of Google and Facebook, but is it all bark and no bite?
Recent history hasn’t been so nice to Google and Facebook.
In the wake of a growing number of scandals involving fake news and high-profile content creators that publish through their platforms, the two digital behemoths have found themselves facing scrutiny and scorn from the public, politicians and advertisers at a level they haven’t experienced previously.
Skyscanner chatbots pass one million unique traveller interactions
Skyscanner’s chatbots (across a range of platforms) have already surpassed one million traveller interactions.
This is just one of the fascinating nuggets we learnt when we caught up with Filip Filipov, VP Product Management at Skyscanner, to ask him about his work.
A day in the life of… three friends who founded an agency
This week’s ‘Day in the Life’ is a fascinating story of three friends and engineers who founded an apparel brand, got good at marketing and so decided to found a marketing agency, too.
We caught up with FlowState Marketing co-founder Shamus McNutt to find out more.
Traffic buying allegations against Newsweek Media Group highlight complexity of the digital ad problem
Ad fraud is a huge problem that has many different components.
While the issue of paid and often fraudulent traffic is a known one, this is typically assumed to be a tactic employed by fly-by-night scammers who set up “fake” websites to serve ads typically sold through programmatic platforms.
A Marketer’s Guide to the General Data Protection Regulation (GDPR)
1. Introduction The aim of this report is to help demystify the GDPR for marketers, disseminate the findings from Econsultancy’s ‘Marketers and the GDPR: Are you Ready?’ survey and provide a clear action plan for how marketing teams can become GDPR compliant. It is critical that marketers understand how the GDPR affects them directly, along […]
Understanding your Ideal Customer Profile (ICP) webinar
June 26th 2019, 2pm BST, 9am EST
Three PR campaigns that missed out on link building opportunities
Brands of all sizes employ public relations agencies that run campaigns separate to their SEO needs – often the two aren’t even aware of each other’s activity.
Goldman Sachs is taking a fintech approach to grow its consumer lending business
Finance giant Goldman Sachs has been around for nearly 150 years and is best known as an investment banking outfit, but in the wake of the global financial crisis of 2008 that has permanently altered the fabric of the financial services market and led to the rise of fintechs, the firm, like so many other finance behemoths, began transforming itself.
Three marketing trends for Asia-Pacific in 2018
Econsultancy recently published a helpful guide to 2018 marketing trends, Opportunities and Challenges for Marketers in 2018.
How sports advertisers should react to changing media consumption
On Sunday, advertising’s biggest annual event in the U.S., The Super Bowl, took place.
With 30-second ad spots selling for a cool $5m, the stakes are high for brands that opt to participate. Creating an ad that isn’t well-received, or worse, is forgotten, by the more than 100m people who tune in to the Big Game, is a big fear.