For years, Wells Fargo has held the distinction of being the largest originator of mortgage loans in the United States.
But facing self-inflicted scandal, a regulatory crackdown and a fintech revolution that extends to the mortgage industry, Wells Fargo was dethroned in the fourth quarter of 2017.
Once a digital backwater, China has become one of the main online markets for brands trying to drive growth globally in 2018.
Search for 2018 marketing trends and you will find plenty of posts about which social media platforms are on the rise, what SEO factors are most important this year, and how chatbots are ‘taking over the world’.
Aviad Pinkovezky is the Head of Product at Hippo Insurance, a smart homeowners insurtech company.
So what does he do with his day? Let’s find out..
For years, there has existed an underground market in which individuals and companies buy and sell fake social media followers, along with fake likes and comments.
These markets are an open secret and while fake accounts obviously violate the rules of popular social platforms like Facebook and Twitter, they have persisted.
Webinar recording Feedback? We would like to hear your thoughts, please click here to take our 2-minute survey. Reports referenced and further reading SEO in 2018: Industry Experts tell Marketers what they need to know Search Engine Optimisation Best Practice Guide Ecommerce Best Practice Guide Content Strategy Best Practice Guide SEO Digital Marketing Templates Search Marketing […]
Hobbycraft has a launched a new progressive web app.
In this article we’re going to take a look at what makes it stand out.
1. Foreword by Adobe John Watton Senior Director, Marketing, Adobe Yet again we have been blown away by the response to our Digital Trends survey, with almost 13,000 marketers taking part globally. This year’s report, now in its eighth year, gives an annual view of the ‘state of the nation’ of digital, alongside data showing […]
1. Executive summary The second report in our Marketing in the Dark series, Dark Social, explores the impact of this growing phenomenon, and looks at how companies can interact with consumers appropriately and effectively in a world where consumers increasingly like to communicate in private. The research, produced by Econsultancy in partnership with IBM Watson […]
Fueled by the dramatic rise and, more recently, fall in prices of cryptocurrencies like Bitcoin and Ether, the blockchain is all the buzz.
While some believe that cryptocurrencies are in a bubble the likes of which the world has never before seen, many, including major companies in a variety of industries, also believe that the blockchain technology behind cryptocurrencies has legitimate and meaningful uses that could benefit if not revolutionize the way they do business.
1. Foreword by video intelligence Context is everything Without context, meaning is lost. This is nowhere more true than in advertising. Take Oreo’s now legendary ‘dunk in the dark’ tweet as an example. During Super Bowl XLVII in 2013, a power outage caused the game to be stopped. The social media team at Oreo […]
Late last year, reports surfaced suggesting that online retail giant Amazon was eyeing entry into the $400bn per year retail pharmacy market.
That still might come to pass, but in the meantime, Amazon is doing something that could prove far more disruptive.