Webinar recording Feedback? We would like to hear from you: please click here to take our short survey. Reports referenced and further reading Understanding WeChat: An Overview of China’s Social, Payment and Messaging Giant Ecommerce Best Practice Guide Ecommerce Performance Ecommerce Statistics Content Strategy Best Practice Guide Conversion Rate Optimisation Report Opportunities and Challenges for […]
January sure does drag on, doesn’t it? Luckily, the end is in sight, which means it’s time to take a look back at what happened in the world of social media throughout the month.
With some big platform updates and interesting campaigns, it’s been a busy start to the year. Let’s review.
In late September, I asked: can big banks catch up to Venmo with P2P payments app Zelle?
Three months later, it would appear the answer is definitely maybe.
The likes of Instagram and Snapchat have presented a new way for brands to experiment with video, yet with 5bn videos being watched on its platform on a daily basis – YouTube is still the reigning king of visual content.
Recently, YouTube has been in the headlines, but not for the most positive reasons. On the back of controversy over brand safety and influencer wrong-doings, brands might be reconsidering how to navigate this increasingly confusing channel.
With over 1,000 stores across the globe, cosmetics business Lush is no longer an underdog. Once considered a somewhat niche brand – with an odd mix of ethical dedication and a decidedly sunny personality to promote it – it has since broken through to the mainstream. Today, it’s widely thought of as one of the […]
1. Introduction Baidu is China’s most popular search engine, and is a part of the larger entity Baidu, Inc. Established in 2000, Baidu, Inc is one of the leading internet service companies in China, and has been commonly referred to as China’s answer to Google. Baidu’s most successful service, Baidu Search, is the second largest […]
Life continues to get more and more difficult for marketers, particularly those who target users as precisely as possible.
Earlier this week, Mozilla announced that it has added Opt-in Tracking Protection to Firefox Quantum, the latest version of its popular browser. Opt-in Tracking Protection enables users to block trackers, many of which are used by ad networks, all time time. Previously, Firefox blocked trackers only when users were browsing in private mode.
Webinar Recording 1. Welcome to Digital Shift Digital Shift is Econsultancy’s trends service, designed to give you the need-to-know insights into the key shifts in the digital marketing and ecommerce space. As we all know, the pace of change that marketers face is relentless. We are faced each day with articles, blog posts, product announcements and […]
One of the most prominent trends of the fintech revolution has been that of unbundling.
Nimble, innovative upstarts have developed targeted specific markets, such as wealth management and lending, traditionally dominated by banks and large financial institutions that bundle these offerings with others across the spectrum of financial services.
Inevitably, the resource, skills and processes for winning business differ greatly from agency to agency. However, I have found there to be three issues, common to many agencies, that impact their ability to win and retain the right clients (and therefore to grow).
Snapchat’s fortunes have declined since the company went public last year.
Facing waning user growth and a full-frontal attack from arch rival Facebook, some have gone so far as to suggest that Snapchat might not be built to last.
