The astonishing rise of cryptocurrencies like Bitcoin in 2017 was arguably the trend of the year and the headlines keep coming in the first weeks of 2018.
While much of the interest in cryptocurrencies is purely financial – many new millionaires and even some billionaires have been minted in the past year – lots of observers believe that the blockchain technology behind cryptocurrencies could revolutionize many markets.
Marketing may be about a lot more than just producing ads, yet when marketers meet, advertising is almost always a topic of conversation.
Charities and third sector organisations face a number of challenges when it comes to web design. One of the most obvious is an abundance of content aimed at numerous different personas.
There are beneficiaries, volunteers, fundraisers, donors etc., all of whom need to find certain information on any given charity website.
It’s a cracking ‘day in the life’ this week, as we spend time with John Jones, global design strategy lead at Fjord.
Let’s see what makes Jones tick. And remember, if you’re looking for a new role, check out the Econsultancy jobs board yourself.
When you think about the reasons you might buy an Apple product, the specific features of a smartphone or iPad might not necessarily come to mind. Similarly, you probably don’t think about all the products you’ve bought when discussing the benefits of using Amazon.
Instead, you might be more likely to think about the brand as a whole, the over-arching customer service it offers, or even the role it plays in your life.
Even before its official announcement back in Nov 2016, Google has been planning a release of a mobile-first iteration for its search engine’s index of webpages.
2017 was a tough year for brands. Sales continued to shift from stores to ecommerce, and ecommerce was increasingly dominated by marketplaces.
So how are ecommerce managers at brand reacting to this threat? And what else will be on their minds in 2018?
We’ve taken a look back at email in 2017, so now it’s time to stargaze into the year ahead.
Before we do, don’t forget you can check out these additional resources:
After years of discussions, digital transformation has finally become a reality at many organisations.
And along with actual transformation projects has come the realisation that digital transformation in practice is quite different than digital transformation in theory.
Web design may be maturing, but it’s still subject to fads, fashions and whims. If we’re lucky, who knows, some trends might just be user friendly. So, what’s coming in 2018? Here are a few predictions… (And don’t forget that subcribers can download our User Experience & Interaction Design for Mobile & Web Best Practice […]
In 2017, Instagram reigned supreme, while sponsored content and ad transparency became big brand priorities. So, what’s on the agenda for the year ahead?
Here’s what our esteemed experts predict will be trending in the world of social media in 2018.