As 2018 fast approaches, there’s reason to believe that one of the biggest trends that will be seen in the banking industry in the UK next year is a tighter relationship between big banks and fintechs.
That’s because on January 13, Open Banking comes into effect.
It’s the most wonderful time of the year, unless, perhaps, you’re an executive of a luxury brand.
That’s because out of all categories, luxury labels and retailers were responsible for the highest volume of discounts on Black Friday this year in the U.S.
We’re rapidly reaching the end of 2017, so it’s a good time to look back on the past 12 months and discuss the most important email trends.
With help from some industry experts, here’s a quick reminder of what happened.
What a year 2017 was for programmatic advertising! Surely, 2018 can only see more transparency and greater creative execution?
But I’m not the man to ask, so I went in search of some experts. Here’s what they said…
Webinar recording New for June 2018 – Fast Track to Modern Marketing Online. This new online course is based on the Modern Marketing Model (M3) and taught by Founder of Econsultancy Ashley Friedlein. Find out more and book your place.
Earlier this year, Apple announced new policies aimed at, among other things, banning apps that contribute to spam and clutter in the App Store. Specifically, one policy gave Apple the right to reject apps built using a “commercialized template or app generation service.”
Now, Apple appears to be prepping enforcement of this rule in a way that could hurt small businesses in a big way.
Over the past five years, content marketing has gone from being the ‘shiny new object’ in marketing to one which is taken as seriously as SEO, SEM, and social media.
Next up in our look back at the year that was 2017, we’re talking social media.
With insight from those in the know, here’s a run-down of some of the biggest social trends and talking points.
Once the hallmark of fashion print magazines, lookbooks are a great way for brands of all kinds to showcase their products online.
Not only does the medium allow brands to tell a story – helping to set a particular mood or enhance a theme – but it also puts products in context and highlights corresponding items to drive additional sales.
In our Day in the Life profiles we’ve recently looked at some of the sexier agency roles, such as creative technologist, insight director and service design lead.
This week we continue on this theme, catching up with Remy Brooks, digital strategist at agency Friday.
It’s time to take a look back at the biggest ecommerce trends of the past year, with insight from a few esteemed experts.
So, what were the biggest talking points?
Amazon’s unrelenting drive to take over the world continues. The latest potential target of the online retailer’s ambitions: prescription drugs.
According to reports, Amazon is exploring entering the retail pharmacy market in the U.S., a $400bn a year business that many believe is ripe for disruption. While a final decision has apparently not yet been made, it’s not too early for pharma marketers to start considering the prospect of Amazon entering this huge market.