UX trends in 2018: What do the experts predict?
Our expert commentators have already discussed what they made of 2017, so what do they expect and hope for next year?
Let’s find out…
A day in the life of… a head of digital compliance
Compliance will be one of the more unlikely buzzwords of marketing in 2018.
Yes, data protection has always been extremely important, but the GDPR in Europe affords individuals more rights and demands customer-centric companies put their money where their mouths are.
Target is the latest retailer to launch a mobile wallet: Will it work?
2017 has been a record-breaking year for retail, and not in a good way.
Under pressure from a number of factors, including the growth of ecommerce, brick and mortar retailers have closed thousands of stores this year and some, including big names like Toys R Us, Sears Canada and Payless, have filed for bankruptcy.
China: Tips for marketers taking a new digital role in the country
Recently, I wrote a piece on what brands should take note of before entering the Chinese market.
However, brand marketers and advertising professionals have to do some preparation of their own before coming to China. Here are some tips for your consideration.
Data & analytics trends in 2018: What do the experts predict?
It’s been a big year for data-driven marketing. Gone, mostly, are the dry aphorisms about ‘data as the new oil’, and in their place are marketers actually talking about data science.
The catalyst for this has arguably been the ‘AI summer’, but there’s much more to consider. Let’s ask the experts what 2018 will have in store…
Is the Calvin Klein & Amazon deal a step-change for multichannel fashion retail?
Last month, Calvin Klein announced a new collaboration with Amazon Fashion for the 2017 holiday season. Along with an exclusive online shop, it has opened two pop-up stores in New York and Los Angeles to run until the end of December.
Previously, Calvin Klein has given department stores first access to its new ranges. This time, however, shoppers won’t be able to get their hands on fresh Calvin’s anywhere but Amazon until January – long after the Christmas period has finished.
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A day in the life of… a motion designer
We’re in the land of the creative for this week’s ‘day in the life’.
Lisa Ferrari is head of motion design at Silver Agency, a B2B specialist. We caught up with here to ask about her motivations and inspirations.
Six ways fintech startups could hurt incumbent banks
For years, there has been much talk about the impact of fintech startups like Monzo and Atom Bank on incumbent banks but little has been done to quantify the actual effects fintechs are having on big banks.
New data from The Bank of England (BoE), published as part of its 2017 stress test of the UK banking system, however, is shedding light on this subject.
The six-point guide to data-driven transformation
Nearly every business now has a company-wide programme to help it capitalize on recent advances in digital technology.
Commonly known as ‘digital transformation‘, this process could (and perhaps should) be thought of as ‘data-driven transformation’ considering how important data is to the whole process.
Three ways to take marketing automation to the next level
Marketing automation continues to be one of the biggest martech success stories of the past few years.
Econsultancy recently conducted a survey of companies in Australia and New Zealand and found that nearly four in five (79%) of brand marketers are already using marketing automation.
The best APAC digital marketing stats from November 2017
Unsurprisingly it’s been a big month for Chinese ecommerce, with Singles Day dominating the headlines.
Our roundup for November is therefore focused on China and ecommerce, but never fear – we bring you a range of fascinating insights into consumer behaviour, as well as some stats from India, too.