A day in the life of… insight director at UM
This week’s ‘day in the life’ interview is one of my favourites.
Michael Brown is insights director at UM. Here’s how he fills his time, and what makes his role so enjoyable.
Three ways to boost brand safety in the programmatic age
A perfectly planned ad campaign, sabotaged by brand messages popping up next to extremist or inappropriate content. This nightmareish prospect is enough to fill most marketers with fear – and for some, unfortunately, it has become a reality.
How will Snapchat’s redesign affect branded content?
By all appearances, Snapchat is struggling. The social photo sharing app, although still popular, has seen its user growth stagnate and while it’s getting better at monetizing users, has yet to prove that it will ever become a profitable business.
Snapchat’s woes don’t appear accidental either. Facebook recognized that Snapchat presented perhaps the biggest threat to its dominance and has engaged in a concerted effort to thwart Snapchat’s rise, one that seems to be working.
Four ways brands build loyalty & engagement (without using points)
It’s often said that it costs a lot more to acquire a new customer than to retain an old one.
Because of this, many marketers have been tasked with developing engagement and loyalty programmes.
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How publishers are using augmented reality to bring stories to life
Print sales might be on the rise, but that does not mean publishers are turning their backs on digital content altogether.
While pop-up books used to be the only way to make reading an interactive experience, the rise of augmented reality means that publishers are now able to bring stories to life in a whole new way.
Amazon won Thanksgiving and Black Friday as retail strategy varied
Amazon’s dominance of online retail in the U.S. was on fully display this Thanksgiving and on Black Friday according to data collected by Hitwise.
According to the competitive intelligence and consumer insights firm, Amazon processed 5.6m transactions on Thanksgiving Day and 7.1m transactions on Black Friday.
Marketers & the GDPR: Don’t panic, here’s how to get started
Last week at Econsultancy we held our annual roundtable event, with the GDPR (General Data Protection Regulation) one of the topics up for discussion.
Here’s a flavour of what was said, along with some pointers for marketers who might be tempted to panic as the May 2018 deadline draws near.
Should brands be worried about the possible repeal of net neutrality rules?
The potential repeal of the 2015 net neutrality rules that were implemented in the U.S. by the Federal Communications Commission (FCC) has sparked an outcry from consumers, consumer rights groups, businesses and trade organizations.
Under a proposal unveiled last week, ISPs would, among other things, no longer be banned from charging companies to prioritize the delivery of their content or restricting access to particular online services that utilize significant resources.
Eight Singles’ Day insights for Asian brands targeting 2018
Asian brands planning to market themselves in China during Singles Day in 2018 have some important lessons to learn from the shopping festival’s performance in 2017.
What were the biggest UX trends of 2017?
We’ve all been ordering our toilet tissue through Alexa, right?
Maybe not exactly. Let’s ask the experts about the biggest user experience (UX) trends in 2017.
Seven email strategies used by 10 retailers on Black Friday
Checking your email on Black Friday is like coming back to work after two weeks off.
When you’re inbox is flooded, it can be a job in itself to separate the wheat from the chaff, with most emails perhaps more worthy of the trash rather than your attention.
Four key programmatic trends from 2017
2017 seems like it may prove a somewhat seminal year for programmatic advertising.
Ahead of a lengthier take on what 2018 might hold, our experts take a look at four key trends from this year.