The UK video game retailer Game has one of the most impressive Black Friday digital strategies in 2017.
But that is easily undermined if your site is down for an extended period of time.
Digital Transformation is the journey from where a company is, to where it aspires to be digitally, according to Econsultancy’s founder Ashley Friedlein.
We are now spending more time than ever on our mobile phones. Recent research suggests US consumers are dedicating five hours per day to their mobiles, with the time spent in apps rising 69% year on year.
Interestingly, with media and entertainment apps like Facebook and Netflix taking up the largest share, shopping apps are said to account for just 5% of users’ daily time.
If you read the press you’d be forgiven for thinking programmatic advertising is in decline.
But for all the noise about brand safety, viewability, fraud and kickbacks – programmatic is maturing fast. A range of new technologies and initiatives have got many in the industry hopeful that 2018 could be a big year for programmatic.
Advent calendars used to be the hallmark of confectionary companies like Cadbury and Nestle. Nowadays, brands from a whole manner of industries are muscling in on the trend, releasing calendars filled with everything from gin to cheese.
Brands within the cosmetics and skincare industries are chiefly reaping the rewards, turning the once humble ritual of the advent calendar into a ‘must-have’ for modern-day beauty consumers.
Singles’ Day (11/11) is upon us once again.
For those not yet aware of it, Singles’ Day is China’s annual ecommerce day which yielded $17.8 billion in gross sales in 2016. (As a reference, Cyber Monday in the US only grossed a measly $3.45 billion that year).
It used to be the case that some restaurants or cafes would only accept cash.
Today, the reverse seems to be happening. Driven by the rise in electronic payments, many are now choosing to go cashless – taking away traditional registers altogether.
Customer experience is probably the hottest trend in digital right now.
One need only observe the martech vendors falling over themselves in the rush to reposition as customer experience platforms to know that marketers are sold on the idea of CX optimisation.
One of the key roles of brand marketers these days is to select and work with agency partners.
Yet how best to manage agency relationships is seldom discussed, leaving most client-side marketers to figure it out for themselves.
Amazon’s willingness to sacrifice short-term profit for long-term market share is well established.
It’s the way that Amazon CEO Jeff Bezos went from posting an ad looking for developers in 1994 to becoming the world’s richest man a little over two decades later.
Welcome to the third part of our programmatic ‘ask the experts’ series.
Previously we’ve looked at tracking the offline impact of programmatic spend and what data is needed for proper targeting. In this article we tackle the challenge of integrating programmatic and TV, as well as asking how programmatic creative interplays with other channels.
The experts are back with more advice on programmatic advertising.
In this article they answer two questions – Which data are most valuable for targeting? And what are the most important innovations in direct response?