Ask the experts: Black Friday ecommerce strategy
What do retailers need to consider ahead of Black Friday?
We ask the experts about strategy, search, content and more. Thanks go to Dan Barker, James Gurd, Stuart Rex and Guy Levine.
Direct ad buys are back in fashion as programmatic declines
Have brand safety concerns taken some of the shine off of programmatic and made direct ad buys more fashionable again?
According to data from MediaRadar, the answer looks to be “yes” as the number of brands engaging in programmatic ad buys dropped by 2% between January and July.
Could cryptojacking go legit and disrupt digital advertising?
The price of Bitcoin recently touched the $6,000 level for the first time ever, and this year has seen the cryptocurrency’s value jump by over 500%.
Given the rising fortunes of Bitcoin and other cryptocurrencies like Ethereum, it’s no surprise that scammers have sought to capitalize. One of the ways they have attempted to cash in on the cryptocurrency craze is through a new phenomenon dubbed cryptojacking.
UK Black Friday landing pages: The good, the bad & the ugly
Black Friday isn’t as exciting as a couple of years ago.
Sales are more common year-round, so though most retailers get involved on the big day, it seems fewer are willing to go crazy. Smaller, more niche discounts spread out over the weekend or even the week seems to be the trend.
Ask the experts: How to track the offline impact of programmatic spend?
Our ‘ask the experts’ series has moved on to the subject of programmatic advertising.
With still so much debate in the adtech industry, what better time to grasp the nettle and learn more about it.
Innovation: 10 quotes to inspire marketers
Here’s your first one…
Is Amazon’s ad business the new slotting fee?
Amazon’s influence continues to grow by the day, leaving even the most powerful brands in the world with little choice but to play its game.
Where will Amazon be in one year, five years, ten years?
The changing consumer landscape: How brands can keep up with sky high customer expectations
According to Ray Wang, the founder of Constellation Research – customer loyalty is dead. We are now living in an ‘attention economy’, which means that if you’re not capturing the consumer’s attention or saving them time, they’re just not interested.
Why most of today’s DMPs are broken
The world’s largest marketers and media companies have strongly embraced data management technology to provide personalization for customers that demand Amazon-like experiences.
As a single, smart hub for all of their owned data (CRM, email, etc)—and acquired data, such as 3rd party demographic data —DMPs go a long way towards building a sustainable, modern marketing strategy that accounts for massively fragmented digital audiences.
1
10 reasons why international retailers should expand to Australia
Are you a retailer considering expansion into the Australian market?
This research has been pulled together as an introductory look at Australia and why this geographical region is a good expansion option for international retailers/brands looking outwardly to different markets.
10 top tips for those getting started with marketing automation
Automation has been a marketing goal for many years now. Most companies have identified tasks, such as abandoned cart emails, which are better handled by an always-on algorithm than a marketer.
