Brompton Bicycles makes for a terrific brand case study because, until recently, the company has done almost zero brand management.
The heritage of the firm is very much about British manufacturing expertise, with the marketing and selling of the bikes left to partner retailers.
Cheryl Calverley, Head of Marketing at the AA, spoke this morning at the Festival of Marketing 2017 about what ‘insight’ should mean to a marketer and how the AA has transformed its brand using political messaging.
This week, Google killed its ‘first click free policy’, which required that publishers employing a paywall offer Google Search and Google News users three free articles per day. Those that didn’t saw their search rankings demoted.
For years, publishers complained that first click free policy made it difficult for them to maximize their subscription revenue. Yet many chose to follow it rather than give up Google referral traffic.
1. Foreword from Adobe The time for transformation is now. Consider the data in this report as one more sign that current business models aren’t just under pressure, they’re under threat of failure. The 2017 Trends and Priorities in Media and Entertainment report from Adobe and Econsultancy overwhelmingly points to the fact that media and […]
There is a lot of advice about digital transformation available these days.
A quick Google search turns up endless articles from blue-chip technology companies and consultancies, offering trend data, solutions and thought leadership.
Webinar Recording Feedback? We would like to hear your thoughts, please click here to take our short survey. Related Resources Report: Digital Transformation in the Financial Services and Insurance Sector Report: 2017 Digital Trends in Financial Services and Insurance Report: Financial Services and Insurance Internet Statistics Compendium Report: Financial Services and Insurance – Digital Trends […]
Webinar recording Feedback? We would like to hear your thoughts, please click here to take our two-minute survey. Reports referenced 2017 Measurement and Analytics Report, published by Econsultancy in partnership with Lynchpin.
There are clear use cases for machine learning-powered image recognition in ecommerce – namely visual search, product tagging and content curation.
Fashwell is a company that provides such technology, so I asked a few questions of CEO and co-founder Matthias Dantone.
In Econsultancy’s newly released Top 100 Digital Agencies report, Social Chain CEO Steve Bartlett has been voted by his peers as the most influential agency figure in 2017.
I caught up with Steve to find out what makes him and his agency tick.
Digital disruption has impacted just about every industry and one could make an argument that perhaps nowhere is the disruption more evident than in financial services.
Despite the fact that entrenched financial services firms, including big banks, have almost unfathomable amounts of money, in almost every financial services market, upstarts have sought to dethrone the entrenched players.
At Econsultancy we’ve been talking quite a lot recently to football clubs and their agencies (see the bottom of this article for links).
After chatting to Reading Room about their work with Swansea, Stoke and Middlesbrough, I was contacted by Other Media, who are the app developers for Swansea City FC.