Accenture Interactive has come first in Econsultancy’s new Top 100 Digital Agencies Report 2017.
The digital consultancy claimed top spot this year with UK fee income of £284 million, a whopping increase of 61% year-on-year. IBM iX, which came top in 2016, dropped to third with SapientRazorfish in second.
Thanks to all of the scandals and controversies that have hit online advertising in the past year, a growing number of companies are taking a closer look at their digital ad campaigns.
Some of them aren’t liking what they’re finding.
The digital ad industry is up in arms about a new Intelligent Tracking Prevention feature that is included in the latest version of Apple’s Safari browser.
The feature is now on millions of mobile and tablet devices as of the release of iOS 11 on Tuesday and will come to millions more later on September 25 with the release of macOS High Sierra.
Video. The bête noire of marketers and advertisers. When it’s good it’s really good, when it’s bad it’s really bad.
Thankfully, there are at least a few in the industry that understand the medium in great detail. Abigail Howson, Global Head of Video at Jellyfish, is one of them.
Machine learning is having a big impact on fashion retail.
We recently caught up with senior data scientist Joe Berry at retail tech company Edited and asked him about trends in this area, as well as how the Edited product uses machine learning to help set retail strategy.
This week we get an insight into the mind of an agency planner – namely, Nicky Lloyd of Six.
Before we get stuck in, remember if you’ve got itchy feet yourself, you could do worse than checking out all the digital marketing and ecommerce jobs listed over on the Econsultancy jobs board.
Ever wondered what it might be like to work for an adtech platform such as a DSP?
Carl Millikin, trading director for the UK and France at The Trade Desk, is here to give us some insight. Let’s try his shoes on for size.
John Goulding is global product director at Media iQ, a company which uses its proprietry analytics technology platform to deliver better targeted digital advertising campaigns.
Goulding gives us some nice insights into the world of programmatic, as well as letting us know what he gets up to day-to-day.
Polish retailer Reserved has just arrived in London, opening its first-ever UK store in Oxford Street.
Touted as a cross between H&M and Primark, the retail brand already has over 450 stores across 20 countries. But will Reserved appeal to UK consumers? More to the point – will it satisfy their cravings for an increasingly digital and social shopping experience?
The philosopher of science Paul Feyerabend famously wrote that “the only principle that does not inhibit progress is: anything goes.”
Brand videos now regularly feature in social media feeds, as marketers increasingly use the medium to engage consumers on Facebook and Instagram.
However, video can do more than increase general engagement on social platforms themselves.
Last week, it was revelead that Equifax, one of the three major credit bureaus in the United States, suffered a data breach that might be the “worst leak of personal information ever.”
Through the breach, criminals obtained the full names, Social Security numbers, birth dates, addresses, and in some cases, driver license numbers, of 143 million Americans, creating a fraud and identity theft nightmare of epic proportions that will exist for years to come.