Wireframes and prototypes are valuable tools in the design and development process, demonstrating the overall structure and functionality of a digital product. Being able to use them effectively, therefore, is an essential skill to have. Wireframes Wireframes are simple designs that present the framework of a software product. They are used to communicate the core […]
This chapter explores the design toolkit needed to achieve best practice in visual design, interaction design and patterns design to improve the user experience of the product. The advice in this chapter is by no means dogma, instead it should be considered a set of general rules that are based on the principles detailed up […]
The latest trends, developments and statistics in social media. Stories this quarter include the rise in subscription offerings, feature updates from X, YouTube and Tinder as well as new ad solutions from TikTok and Pinterest.
The 12th annual Digital Day matched more than 200 schools with organisations and agencies offering an insight into a career in digital.
Jonathan Fraser is co-founder and chief strategy officer at full-service agency Trouble Maker. We ask him about his day-to-day role, the digital and advertising trends of the moment, and his favourite ad campaigns of recent times. Econsultancy: Tell me about your role… What does a typical day look like for you? Jonathan Fraser: My day […]
Amidst rapid change in marketing and ecommerce, this checklist of recommendations offers a practical approach to digital skills development.
Clear objectives are the foundation of any successful strategy, and these must be supported by an established hierarchy of measures and metrics in order to track and optimise performance. This chapter looks at aligning goals and KPIs, the closed-loop model of attribution inherent in retail media, and appropriate measures across the customer journey. Taking a […]
In order to maximise the impact of retail media campaigns, an omnichannel approach is essential. This enables campaigns, activity and customer experiences to be joined up across a brand’s channels, and for the most appropriate ad formats to be selected to reach customers at the right points in the customer journey. Omnichannel retail media In the […]
Developing an effective retail media strategy is key to success in this emerging space. First, brands must understand the current context and potential barriers to implementation in terms of technology integration and inter-departmental ownership. Second, brands must follow a clear strategic process that begins with analysis and progresses through to defining objectives and selecting the […]
Stratton spoke at the Festival of Marketing about the impact of Sky’s marketing training program on happiness, engagement and effectiveness.
Nick Cowling, Head of Performance at Everybody Agency, tells us how healthcare and pharmaceutical marketers may mitigate for the deprecation of third-party cookies in their heavily regulated sector.