The cookie law. Wasn’t that a car crash?
Ugly banners stuck on top of beautiful designs, obscuring functionality and doing nothing for anybody except forcing a pointless click to get it out the way and get busy living.
Whose fault was that?
We’ve written extensively about Pinterest in the past, but seeing as I’m relatively new to the fold I thought it would be a good idea to get my head around this visually pleasing virtual pinboard.
I’m going to focus on how some of the top ecommerce brands in the UK are using the social network to engage with their target customers.
Virtual reality technology can be downplayed as being limited to only niche applications.
Even Palmer Luckey, co-founder of Facebook-acquired VR company Oculus, believes that it will be most widely used by gamers and enthusiasts over the next several years.
However brands in the travel industry are already exploring how they can use it to market and sell more effectively.
In an effort to make product reviews more useful to its customers, Amazon is making several major changes to the way reviews are displayed and ratings are calculated.
Mind the gap between your data sources. Learn more at sitefinity.com Foreword Ashley Friedlein, Econsultancy Founder and Centaur Marketing President The data collected for the Top 100 Digital Agencies 2015 shows that the optimism expressed in last year’s report was more than justified. Since 2014, the average fee income across the 100 has increased […]
As it seeks to find new ways to make its service more useful to brands, Twitter is taking a play out of Pinterest’s playbook with the launch of new features around products and places.
A recent study on Twitter activity surrounding the 2014/15 Premier League found that the social media popularity of top football clubs bears little resemblance to their real-life success.
In today’s multi-device world, it’s all but logical that campaigns delivered to a consumer on one device might influence a purchase made on another device.
The challenge for marketers is in tracking those cross-device conversions.
In the battle to ensure that online ads reach consumer eyeballs, what’s the best way to address the proliferation of ad blockers?
A new company, Sourcepoint, has a simple answer: attack them head on.
Much has been written about the pros and cons of Google Shopping Campaigns, but are you missing out by not using the campaign priority setting?
As an idea, multichannel retail has gained plenty of traction in the online retail space.
It’s a catchy phrase, fits 21st century ideas, and allows retailers to seamlessly interact with their consumers.
As I squeezed into a sweltering room outside Old Street tube station yesterday, I wasn’t sure what to expect (particularly as I’m still relatively new to this industry).
I have to say I wasn’t disappointed. With events like this there is always going to be an element of self-promotion, but between all that there were some great tips on content marketing that I’m going to share with you in this post.